The East Bay SPCA (Society for the Prevention of Cruelty to Animals) is among Oakland's venerable institutions, founded in 1874 "to eliminate animal cruelty, neglect and overpopulation by providing programs and education that support people and companion animals." With a budget of about $10 million, about 90 staff (including 6 full-time veterinarians) and a president who is a charismatic leader, exceptional administrator, and a fearless, passionate and articulate fundraiser, the East Bay SPCA is a happy and highly professional place in which to work. The next Vice President of Development will have demonstrated capacity and motivation to place East Bay SPCA at the cutting edge of the application of rapidly evolving technologies in fundraising and marketing along with generalist experience, judgment and capabilities, especially with major gifts and planned giving, that will enable him/her to be an effective contributor to the leadership team and to the Board. See www.rll.com and www.eastbayspca.org. For detailed information about the position, and in strict confidence, contact Robert M. Fisher, RUSHER LOSCAVIO FISHER Nonprofit Executive Search, email@example.com.
EAST BAY SPCA
VICE PRESIDENT OF DEVELOPMENT
The East Bay SPCA (Society for the Prevention of Cruelty to Animals) is among Oakland's venerable institutions, founded in 1874 "to eliminate animal cruelty, neglect and overpopulation by providing programs and education that support people and companion animals." The consummate fundraising and marketing executive who will be highly successful in this position will appreciate the privilege of inspiring donors to support an institution of unparalleled prominence in the region it serves and preeminence in its field of service.
The three veterinary clinics of East Bay SPCA examined 8,600 dogs and cats, gave 25,000 vaccinations, and performed nearly 500 surgeries;
The veterinary staffs at two Oakland clinics and the Dublin clinic spayed or neutered more than 9,700 cats and dogs;
Staff and volunteers provided community education programs through Animal Camp, Youth Clubs, internships, and classroom programs to 9,600 participants;
Medical staff provided nearly $800,000 in free or reduced-cost veterinary services for owned or shelter animals;
Staff and volunteers provided behavior and training services to companion pets and their owners through telephone hotline, online library of training videos and tip sheets, personal and group classes, and regional behavior and training conferences, understanding and emphasizing the importance of companion pets to people and embracing East Bay SPCA as a provider of a variety of social services to pet owners;
Staff and volunteers received more than 4,000 cats and dogs, some displaced by floods, hurricanes, or fires, and placed roughly that same number for adoption in new homes;
More than 700 volunteers from the community were involved, supporting every phase of operations while also providing foster homes to pets awaiting adoption, totaling nearly 60,000 volunteer hours!
Considerable resources are required to sustain this level of service to a region of 2.5 million residents. With a budget of about $10 million, about 90 staff (including 6 full-time veterinarians), and revenues from earned income and contributed income, some 95% of this latter from individual gifts, the fundraising and marketing functions are rarely in the nonprofit world so critical to organizational stability and growth. The East Bay SPCA enjoys some corporate support, occasional foundation support, and receives no support from government. Contributed income supplemented by income from endowment generates about 70% of annual revenues, with the balance earned from program services. Because of its appeal generally, and certainly because of its appeal to younger donors, the marketing function must be effective on-line and in the social media, drives direct mail, which generates nearly a quarter of total giving, donations by credit card, monthly donations, workplace donations, etc. While this is a financially healthy organization, every effort is required to increase contributed income, build endowment by promoting planned giving to generous donors, and constantly enlarging the population of supporting stakeholders through every form of outreach - quality services, effective fundraising, entrepreneurial marketing to enhance visibility and to raise the profile of the organization.
The Vice President of Development is one of four Vice Presidents reporting to the President. In addition to the VP, Development and Marketing has a staff of five: a marketing manager and a marketing specialist; a development manager, administrator, and coordinator. Fundraising responsibilities are shared by the VP, President, and three development staff, while marketing is highly integrated with fundraising because of the appeal and newsworthiness of the work of the East Bay SPCA. One dramatic example of why marketing is so important to fundraising in this instance is the high percentage of current charitable gifts that comes from bequests, most of them from generous animal-lovers whose testamentary intentions are not made known to the East Bay SPCA. Thus, in 2016, 54.4% of charitable income was from bequests, compared to 9% nationwide; 42.2% was from individual gifts, compared to 71% nationwide; only about 3% was received from corporations and foundations. While there are year-to-year variations, there are a number of implications and inherent challenges that will be noted by the seasoned fundraising executive:
There is great upside potential from an active, well-targeted and supported planned giving program;
Foundation funding, but even more importantly, corporate giving, offer significant potential growth;
The visibility of the organization and the appeal of its brand through effective marketing has much greater importance for fundraising than for most nonprofits;
Finally, and of great immediate importance, the appeal for major inter vivos gifts is powerful because of widely-shared concerns for animal welfare and the saturation in the general community of prospective donors. Illustrating this potential is the following: of roughly 13,000 donors in 2016, the average gift was $161, with 355 major donors making gifts of $1,000 or more, and with a major donor retention rate of 55%.
The East Bay SPCA is a happy and highly professional place in which to work or volunteer. The President has a background in zoology and finance, is a former Peace Corps volunteer, served as the Assistant Director of a major zoo, and is highly respected as a charismatic leader, exceptional administrator, and a fearless, passionate and articulate fundraiser. For the senior development executive, the healthy working environment, the powerful case that can be made to the prospective donor, and the gratifying partnership with the President in both fundraising and marketing make this an unusual opportunity.
The Vice President of Development reports to the President & CEO, is an integral participant among the senior leadership team, and directly supervises 5 development and marketing staff.
The Vice President of Development works closely in support of and in partnership with the President in creating, executing and continuously evaluating for effectiveness a comprehensive strategy that increases levels of support from current donors, rekindles interest in lapsed donors, and identifies and engages high potential prospective donors. The Vice President ensures that excellent relationships are maintained with donors and that donor gifts are carefully stewarded for the purposes intended by the donors. The Vice President manages the budget for the development and marketing functions and is responsible for maintaining a detailed and useful database and the technology upon which the development and marketing functions depend. The Vice President identifies potential funding sources and streams, and creates the opportunity for the "ask" including the writing and oversight of grant application processes for foundation and corporate support. The Vice President oversees direct mail, social media, newsletters, annual report, and all communications to donors and the public. The Vice President orchestrates the complex activities of an able and hard-working staff and provides support to the President and Board in all fundraising and marketing activities.
Demonstrates as a curious and effective career-long student of best practices and cutting edge experimentation with new fundraising and marketing techniques and technologies how East Bay SPCA can be highly creative, mobile, adaptable, and competitive in increasing its visibility, projecting its animal protection agenda, and maximizing its fundraising potential.
Participates actively in regional, statewide and national associations to ensure that East Bay SPCA's achievements are disseminated and leveraged by other organizations, even as East Bay SPCA is enabled by others to imitate creative and productive emerging fundraising and marketing practices.
PROFESSIONAL QUALIFICATIONS and
The Vice President of Development has the demonstrated capacity and motivation to place East Bay SPCA at the cutting edge of the application of rapidly evolving technologies in fundraising and marketing (e.g., website development, search optimization, online fundraising, social networking, database management, donor prospecting). The Vice President has generalist experience, judgment and capabilities that will enable him/her to be an effective contributor to the leadership team of East Bay SPCA and to the Board. The Vice President will also have all those leadership skills that will enable him/her to represent the organization articulately and effectively to key external stakeholders, to collaborating professionals and organizations in the system of animal welfare, in the business and nonprofit sectors, and to the community at large. The successful candidate will be a dedicated, results-driven, high-energy professional of unquestionable integrity.
Specifically, the Vice President:
Is passionate about the mission of East Bay SPCA and genuinely enjoys companion pets and their owners. Has other core qualities: empowering, inspiring, strategic, and transparent.
Has had extensive fundraising management experience - donor prospecting and cultivation, volunteer management, direct mail, annual gifts, major gifts, corporate sponsorship, special events, planned giving, grant-writing, foundation relations, and restricted gift management -- with proven leadership ability, and possesses a broad array of executive multi-tasking skills transferable to a complex nonprofit with great challenges and opportunities. Understands the strategic potential of a deliberate planned giving program, is comfortable in discussing sensitive testamentary plans with donors, and is familiar with the engagement of third-party technicians to craft charitable vehicles for donors. Is similarly knowledgeable about marketing and is capable of supervising publications, social media, on-line marketing, and other outreach activities that increase the visibility and project the brand of the organization. Understands the value of special events for involving volunteers, marketing East Bay SPCA and enhancing its visibility, involving corporate leaders and the business community, using staff efficiently in relation to benefits to be realized, as well as generators of charitable net income. Has the ability to relate to prospective donors, to build a universe of friends of East Bay SPCA in the business and philanthropic communities. Experience with and evidence of a high level of comfort with the "ask" and experience in working with nonprofit CEOs and boards with high level "ask," and leveraging of their relationships to win new friends and donors. Has a can-do, no-job-too-small attitude, manages details and prioritizing well while maintaining oversight of the big picture, and has the ability to inspire colleagues and volunteers to accomplish many small things greatly.
Has highly developed oral and written communication skills, and the vision, charisma, and dynamism necessary to project and promote the mission of East Bay SPCA, and to augment friendship networks and funding sources throughout the region served. Understands the value and techniques of branding and marketing a social service agency, including partnership with the media. Demonstrates facility with information technology, and the capacity to adapt new technologies to the enhancement of fundraising, organizational visibility and credibility, and the expansion and improvement of services.
Demonstrates ability to be an active and effective member of the executive leadership team, anticipating community needs, leading, managing, and assessing strategic change within a complex, diverse, and rapidly changing environment, with demonstrated ability to work effectively in diverse communities. Inspires trust and respect, is sensitive to competing interests and styles of staff, understands the tensions between fund development and programming, works respectfully and collaboratively with peers and demonstrates the ability to maintain a holistic view of the leadership team and the organization.
Has the sound judgment to hire Development and Marketing staff well, to nurture, motivate, reward, and mentor staff, to facilitate and coordinate staff as a partner-leader, to avoid micromanagement whenever possible as a wise delegator while being able to step in when necessary to ensure completion of key tasks and to support and encourage the staff learning. Is able to make difficult personnel decisions when necessary and in a timely, constructive way.
Demonstrates business and financial acumen, recommends and oversees budgets, revenues and expenditures, costs out projects and then monitors the implementation of projects within approved budgets, maintains internal controls and financial discipline, and works closely with the President, Vice President of Finance, and Board to ensure the financial wellbeing of the organization.
Has exceptional listening skill, compassion, centeredness and maturity, a collaborative style, durability and adaptability to the vicissitudes of the nonprofit environment, high energy, and a healthy sense of humor.
Lifelong learning and educational achievement appropriate to the complexity of the position.
Competitive, negotiable based on salary history and experience, with exceptional benefits.
Robert M. Fisher and Michael Loscavio of Rusher Loscavio Fisher Nonprofit Executive Search are privileged to provide recruitment counsel to the East Bay SPCA. All discussions with prospects for this position will be treated with utmost discretion and in strict confidence.
We would be grateful to receive inquiries, expressions of interest, nominations and applications (with resumes) addressed to both of the following: firstname.lastname@example.org and email@example.com
East Bay SPCA takes pride in the diversity of its staff and welcomes all qualified candidates.
Additional Salary Information: Competitive, negotiable based on salary history and experience, with exceptional benefits.
The East Bay SPCA (Society for the Prevention of Cruelty to Animals) is among Oakland’s venerable institutions, founded in 1874 “to eliminate animal cruelty, neglect and overpopulation by providing programs and education that support people and companion animals.”