Marketing Manager, Marketing Performance - Global Marketing
August 10, 2018
Some careers open more doors than others. If you're looking for a career that will unlock new opportunities, join HSBC and experience the possibilities.
Global Marketing uses creativity and business flair to help drive top-line revenue growth for our Global Businesses by optimising marketplace opportunities, our brand strength and customer insight.
We are currently seeking a high caliber professional to join our team as Marketing Manager, Marketing Performance .
Supporting the delivery of projects and campaigns that are applicable to the areas assigned.
Providing marketing performance support to the local and Regional marketing teams, demonstrating a deep understanding of all areas assigned, working to ensure initiatives are delivered effectively, efficiently and consistently.
Identifying, developing on a set of consistent effectiveness measures that marketing teams will be asked to measure and report on.
Working with other teams within Global Marketing Commercial Banking and Global Banking Market, to understand the core measures at each key stage of the agreed process within Marketing
Set targets for the achievement of best in Group Marketing status and a phased plan to achieve or maintain Best in category over an agreed period.
Develop the Marketing Dashboard to provide visibility of efficiency, Return On Investment, effectiveness, brand metrics, multiple use of assets etc.
Identifying and analysing key datasets and reporting on market performance to contribute to overall marketing measures.
Follow marketing financial process, procedures and manage within the Marketing budget allocated.
Proactively identify plan risks and provide mitigating actions in the event of the unexpected influences e.g. competitor activity, economic and political events.
Anticipate and manage internal and external change defining the way in which it creates opportunities, or otherwise, and identify how marketing can affect this.
Degree level qualification in marketing or business studies preferred.
Broad business experience within a Financial Service based institution.
Demonstrated ability to identify strategic needs based solutions both now and in the future.
Experience and evidence of working within teams over multiple sites.
Proven understanding of Marketing Performance.
Commitment to putting the customer at the heart of all development activities.
Proven track record in operating with and influencing leadership teams.
Proven track record in self-motivation, drive and delivering success.
Strong understanding of communication developments and emerging consumer, business decision maker and industry trends.
Proven ability to work on multi-function projects demonstrating excellent relationship building skills.
Proven ability to be a self-starter with energy and drive in a challenging and dynamic environment.
Ability to think innovatively, shaping and communicating new concepts.
You'll achieve more when you join HSBC.
Candidate with less relevant experience or skills may be offered a lower Global Career Band than stated above.
HSBC is committed to building a culture where all employees are valued, respected and opinions count. We take pride in providing a workplace that fosters continuous professional development, flexible working and opportunities to grow within an inclusive and diverse environment. Personal data held by the Bank relating to employment applications will be used in accordance with our Privacy Statement, which is available on our website.