The Director of Admissions and Orientation provides strategic leadership and vision to the Office of Admissions to enable the University to attract, recruit and enroll undergraduate students. Reporting to the Vice President for Enrollment Management, the individual will lead a team of 18 staff members and implement an efficient, proactive, collaborative, team-based recruitment function.
The Director is a highly visible and effective spokesperson for the University and must articulate the benefits and values of the campus community to a variety of constituents. The Director has lead responsibility for developing and implementing the University’s recruitment plan, overseeing its successful execution, and monitoring and assessing the plan to ensure the University meets its stated enrollment goals in support of the strategic plan. The Director of Admissions and Orientation has principal responsibility for undergraduate recruitment and admission, orientation and enrollment.
Recruitment, Admission and Enrollment Management Designs and implements a recruitment plan that aligns with the University’s strategic enrollment goals for undergraduates; Assesses and updates enrollment plans as needed to meet short and long-term objectives
Collaborates with financial aid on packaging strategies and scholarship processing for incoming undergraduates
Directs the enrollment process from the point of inquiry through orientation
Develops and implements a comprehensive minority student recruitment/admission program consistent with affirmative action guidelines
Develops admission standards, policies and procedures in collaboration with University administrators and academic personnel
Manages timely scholarship awards and initiatives in collaboration with the Director of Financial Aid and the Vice President of Enrollment Management
Serves on the Enrollment Management leadership team
Orientation Oversees the development, implementation, coordination and oversight of the orientation program, including first-year orientation, transfer orientation and online modules
Oversees the development of orientation programming in concert with academic, administrative and student services areas
Collaborates with the Division of Student Affairs on initiatives to promote successful student transition programs for incoming undergraduates
Staff Development Supervises, trains, creates professional development plans, and evaluates admission and orientation employees to ensure that employees have, and utilize, up-to-date knowledge of relevant university programs and policies
Evaluates employee performance
Leads staff meetings, shares information, promotes the development of ideas for improved service and efficiency, and encourages teamwork
Data-Driven Decision-Making Assesses best practices and rapidly changing technology that will enable the achievement of the University’s enrollment and recruitment goals
Analyzes data and assesses programming activities as part of strategic enrollment planning initiatives, including freshmen, transfer and non-traditional groups
Monitors application flow, the review process, deposits and withdrawal rates throughout the admission cycle; Develops and implements recommendations from analyzing trends
Participates in institutional assessment procedures, especially those related to enrollment and specifically to department operations
Works independently and with others to gather and provide data for planning and assessment; Gathers and shares statistics and other relevant data on the department’s operations to create the division’s annual report
Department Administration Participates in professional organizations and professional development activities to learn about contemporary recruitment and orientation practices
Designs and implements recruitment and orientation activities that provide the University with a competitive advantage
Facilitates organizational development and change to create an effective, progressive, efficient and competitive admission and orientation operation
Provides fiscal oversight, management, and budget development for the office
Prepares regular reports to compare progress with like-semesters
Anticipates and provides ad-hoc reports as requested
Coordinates special projects as needed
Participates in University meetings and committees as assigned
Other Duties as Assigned
Minimum Qualifications (Required Knowledge, Skills and Abilities) Master’s degree required with at least five years of progressive leadership experience in university admissions, including recruitment, enrollment planning and program development; Evidence of outstanding writing and superior spoken communication skills; “Proven” marketing ability transferable to the University, using personal selling and marketing techniques; Knowledge of human resource management: supervising staff, hiring, training, evaluation, coaching, policy development, and risk management planning; Capability for managing complex interdepartmental processes, ability to organize logistical and operational challenges; Advanced knowledge of education policy, financial aid, large-scale computer systems and data management, and applicable federal, state and university policies and laws governing admission and recruitment and the release and disclosure of information; Commitment to diversity and sensitivity to the needs of educationally and economically disadvantaged students.
Also required: Eligibility for Pennsylvania driver’s license and U.S. passport
Ability to work nights and weekends as required
Ability to travel domestically and internationally when required
Direct experience in an admissions office of a non-profit regionally accredited college/university; Hands-on experience coordinating the primary functional areas of admissions such as communications, off-campus recruitment, visitor event management, applicant evaluation; Expertise with undergraduate admission, international and online recruiting; Experience developing, implementing, evaluating and providing ongoing enhancements to student orientation; Experience managing and working in a collective bargaining environment; Sophisticated knowledge of current practices in student recruitment and selection; Familiarity with admission information systems and third party service providers; A high personal energy level, enthusiasm, a sense of humor, personal presence, poise and tact when working under pressure.; And finally, highly effective interpersonal and relationship-development skills.
Additional Salary Information: Benefits Package can be found at the following link - http://www.passhe.edu/inside/HR/syshr/Benefit_Summaries/SSHE_Summary.pdf
Internal Number: 2618
About East Stroudsburg University
East Stroudsburg University of Pennsylvania (ESU) is located in Northeastern Pennsylvania adjacent to the scenic Pocono Mountains and the unspoiled Delaware Water Gap National Recreation Area. Founded in 1893, ESU is one of fourteen university members of the Pennsylvania State System of Higher Education and has a current enrollment of 7,576. Both the enrollment and the picturesque campus have experienced substantial growth in recent years as a result of, among other factors, the university's reputation for academic excellence and strategic planning. Offering 58 undergraduate degree programs and graduate degrees in 23 fields of study, the university is poised for continued growth. The surrounding community offers options for suburban, small city, or country living all within a less than two hour drive to both New York City and Philadelphia.