With responsibility for leading social media strategy and execution for a Fortune 500 company, the Social Media Manager is charged with developing and managing an integrated content strategy for global YouTube, Instagram, Twitter, Facebook and LinkedIn channels; as well as supporting brand and thought leadership campaigns, in partnership with PR, Marketing and Research.
This position will handle day-to-day social media activity for the Company, including responsibility for company-owned global and Americas accounts. The Social Media Manager will also serve as an advisor to other team members who manage regional and line of business social accounts.
Candidates should be full of ideas and energy—able to work seamlessly with a highly-motivated group of marketing, research, management and sales professionals, and able to create and execute on opportunities that position our organization and our professionals as experts and thought leaders on social media. This is a high-profile role—both internally and externally—that requires a high level of professionalism and business acumen.
Commercial real estate industry experience is strong preferred. The position reports to the Vice President of Corporate Communications.
Manage corporate social media channels - Develop and manage integrated content strategy for global YouTube, Instagram, Twitter, Facebook and LinkedIn channels, as well as Americas
Strategy - Support brand and thought leadership campaigns with integrated social strategy that drives website traffic and downloads of reports
Establish, communicate, maintain and enforce relevant social media policies and guidelines across the company
Monitor online conversations and address issues in partnership with Corporate Communications, HR and Legal as needed
Analytics - Develop and implement consistent analytics POV and process for all company owned social accounts
Vendor Management – Manage multiple vendor relationships and ensure maximization of social platforms across the company
Social Selling/Employee Advocacy
Strong writing and communication skills. Proven ability to craft messages for different social channels that drive engagement.
Excellent judgement. Keen ability to discern and develop appropriate social content that reflects the CBRE brand and values.
Collaborative attitude. Adept at building internal relationships/dialogue to facilitate process. Able to serve several audiences while remaining committed to generating the right result.
Can think strategically and be proactive with ideas/opportunities. Able to comprehend, analyze and interpret market information and situations to create actionable ideas that positively impact the organization and its professionals.
Solid organizational, project management and multi-tasking skills that engage people across staff and departments, and allow projects to move forward based on priorities and deadlines.
Strong attention to detail, including strong proofreading capabilities and interest in achieving the highest quality deliverables and outcomes possible.
Strong collaborative leadership skills, including ability to collaborate up, down and across the organization. Can be an influencer within team and across departments to build consensus and motivate others.
Internal Number: 19011792
With broader and deeper capabilities than any other company, CBRE is the leading full-service real estate services and investment organization in the world.
CBRE Group, Inc. is the world’s largest commercial real estate services and investment firm, with 2017 revenues of $14.2 billion and more than 80,000 employees (excluding affiliate offices). CBRE has been included in the Fortune 500 since 2008, ranking #214 in 2017. It also has been voted the industry’s top brand by the Lipsey Company for 17 consecutive years, and has been named one of Fortune’s “Most Admired Companies” in the real estate sector for six years in a row. Its shares trade on the New York Stock Exchange under the symbol “CBRE.”
CBRE offers a broad range of integrated services, including facilities, transaction and project management; property management; investment management; appraisal and valuation; property leasing; strategic consulting; property sales; mortgage services and development services.