The Enrollment Counselor role requires an understanding and application of marketing activities using a sales approach. This will entail public presentations to both prospective students and their parents. Prospective students will be contacted using proactive marketing strategies, which may involve using the phone, internet, or other proven sales/marketing methods to contact students. Ultimately this position is responsible for building relationships with and promoting the University to high school students, college transfer students, and their families for the purpose of attracting and enrolling students into the undergraduate program. This role suits someone who is a self-starter who likes to travel and can make independent decisions that lead to student transformation by selecting Colorado Christian University (CCU) as their university of choice.
Duties and Responsibilities
Apply proven marketing and sales techniques to help students and their families connect with Christian higher education. Build a rapport and guide prospective students during their university search. This includes follow-up with prospects, applicants, and admitted students using telephone, email, and other proven marketing techniques.
Travel throughout assigned territory. This travel may consist of being out of the office for a week or more at a time. Travel time may be as much as 16 weeks per year.
Build positive relationships with prospective students and their families. Promote the University by sharing CCU's story and explaining why a Christ-centered education fits the student's long term goals.
Connect high school students, college transfer students, and other potential students with the traditional undergraduate program.
Perform a full-function admission process. Make independent admission decisions for entry into academic studies by reading applications and conducting student interviews in a fast-paced work environment.
Work in a team environment to meet the totality of assigned admission goals and objectives each academic year. This includes managing information sessions, communication workflows, registration, preview weekends, and other related duties performed in the Student Life division.
Manage an assigned territory by determining appropriate contacts (schools, churches, teachers, pastors, parents, students); travel planning; holding student appointments; coordinating high school fairs; and arranging student, parent, and church meetings. Build relationships and make independent decisions by determining who to contact, how work is to be scheduled, etc. Manage one or more Student Ambassadors to assist with enrollment/academic activities.
Deliver public presentations to parents and prospective students. Meet with campus visitors, conduct campus tours as necessary, and participate in preview events.
Complete reports and paperwork, including but not limited to Daily Funnel, semi-monthly status updates, evaluations, acceptance forms, GPA records, and credit card reconciliations accurately and in a timely manner.
Solve student enrollment barriers. Work with students and schools to solve transcript issues. Analyze best practices to enhance the student experience during the enrollment process and use these techniques to set CCU apart from other universities. Resolve student and/or parent issues for meetings, travel, and other related visitation or admission requirements.
Perform other duties as assigned.
Knowledge, Skills, and Abilities
One to three years (with a preference of more than three years) of proven sales and marketing experience or a bachelor’s degree is required. 2+ years of sales/marketing experience is preferred.
Effective oral and written communication skills.
Demonstrated ability to work effectively as a team member and as an individual contributor.
Able to work in a high-energy, fast-paced environment and simultaneously manage multiple tasks. Work under deadlines and manage time effectively.
Able to learn and use admission software, along with other Microsoft Office programs.
Energetic, self-starter, results-driven, and able to manage multiple priorities.
Positive demeanor and professional appearance are required.
Nature of Work Environment
While performing the duties of this job, you may be required to walk, stand, sit, reach with hands and arms, balance, stoop, speak with clarity, and have appropriate vision and hearing capabilities. The employee must occasionally lift and/or move up to 25 pounds. The employee will work irregular hours, including some nights and weekends. Travel of 16+ weeks per year to meet with students, parents, and schools is the norm. Tasks may involve extended periods of time driving, flying, or at a desk preparing reports or work schedules for work-related activities. Colorado Christian University expects all faculty and staff to become a part of the University community by participating in activities and events that occur on the campus throughout the year, which may occur during evenings and weekends.
About Colorado Christian University
With a heritage dating back to 1914, Colorado Christian University is committed to offering a complete education that develops students intellectually, professionally, and spiritually. Just a few minutes from downtown Denver, CCU is uniquely positioned to offer students a distinctive variety of educational opportunities and experiences.