The Director of Marketing and Recruitment advances the Putnam Science Academy's strategic objectives by contributing broadly and flexibly to a range of initiatives; enrollment marketing, reputation building, improving visibility and developing community. Together with our Admissions Department, the individual who holds this position will work to collaborate on projects, share knowledge and ensure maximum impact.
The Director of Marketing and Recruitment is responsible for coordination of external and internal marketing and communication initiatives including online presence, inbound and outbound marketing, print and electronic publications, public relations and advertising.
The Director of Marketing and Recruitment is a critical part of the senior administration team whose main purpose is to share the school's vision and goals with all stakeholders in creative and exciting ways.
Responsibilities: Managing and updating content and images on the school's website
Manage writing projects including press releases, collateral materials for admissions, development and alumni relations, news for print and electronic communication.
Managing the process of producing publications, including coordination of editorial needs, ensuring efficient review and approval of work, submission to vendors and proper distribution, if applicable.
Ensuring that all print and digital materials adhere to brand standards.
Managing the production of materials, including coordination with outside vendors (web hosts, photographers, printers, mail services), quality control, compliance to school and industry standards and expense control.
Identifies, plans and executes all internal and external marketing efforts for Putnam Science Academy, including but not limited to print and online marketing, external advertising, website content, social media, and event planning and marketing.
Collects and analyzes all data needed to understand the effectiveness of marketing and communications efforts.
Appropriately markets events to attract large audiences as necessary, and ensures high visibility for events that stand to enhance the school's reputation.
Develops a comprehensive annual calendar that provides a holistic view of how all marketing and events initiatives map out over time and add value, and uses this calendar, among other ways, to ensure that all projects are completed on deadline.
Offers an informed perspective on matters of institutional branding and acts as a representative and guardian of Putnam Science Academy,ensuring its full expression in all materials and events, and educating colleagues throughout the organization on how to capture the brand in their work.
Produces high quality content to tell the Putnam Science Academy story to the outside world.
Ensures that all text, photography and video elements emerging from the school are tailored to key audiences, especially current and prospective students.
Qualifications: Marketing experience preferably in an educational setting.
Attention to detail to complete multiple projects on time
Ability to work a flexible schedule at times
Exceptional organizational and communication skills, both verbal and written.
Exceptional ability to work with students and their families
Ability to be a team member with constant positive energy.
About Putnam Science Academy
Based in the quiet corner of Connecticut, New England, Putnam Science Academy offers a preparatory boarding school education. PSA places family first, offering a close-knit environment for 8-12 grades + PG. Along with a nationally ranked basketball program, it offers a high quality American College Prep education, with a focus on Science, Math and Robotics.