The Ambassador Theatre Group is seeking a Senior Marketing Director for Majestic Theatre and Charline McCombs Empire Theatre. If you are an energetic, strategic thinker and a passionate achiever with a strong background in Marketing in the live entertainment industry, you may be a fit for the ATG team. This position will lead a team and drive strategy for marketing live entertainment events and initiatives for San Antonio’s historic theatres.
The Sr. Marketing Director reports to the venue General Manager and is responsible for developing, overseeing and directing the overall Marketing strategy for programming and venue initiatives. The role will take the lead on identifying news opportunities and promoting the theatres’ brand. The position provides financial oversight and management of budgets and spending for the Marketing function as well as individual shows and initiatives.
The role leads the marketing team – guiding, mentoring, and providing positive leadership to foster open communication, effective teamwork and results in a fast paced environment. The Senior Marketing Director and team are responsible for building strong relationships and effective communication with partners in the market and industry.
•Lead the strategy and implementation of marketing/public relations plans for live performances and initiatives with priority focus on the Broadway in San Antonio series in partnership with Broadway Across America.
•Plan, manage and execute branding, market research, media planning, market segmentation, targeting and pricing strategies designed to acquire and engage fans, build brand affinity/loyalty and drive ticket sales.
•Manage paid advertising from budgeting, negotiating ad placement, and reserving ad space, coordinating of ad design, radio copy and receiving and processing invoices.
•Develop and monitor sales projections in conjunction with General Manager.
•Provide overall cohesive direction and event details to internal marketing support teams, outside agencies and vendor partners to ensure all marketing communications are unified, properly branded and support overall marketing objectives.
•Provide mentorship and guidance to the marketing team and direct reports by providing information, educational opportunities, and experiential growth opportunities.
Bachelor’s Degree in Marketing, Communications or related field.
Minimum of 10 years of marketing, live entertainment industry experience.
Detail-oriented and able to manage numerous projects concurrently and effectively motivate staff to meet deadlines.
Possess an enthusiastic, outgoing and confident personal style with excellent interpersonal communication skills to effectively interact and foster relationships with the team, partners, industry professionals and vendors.
Advanced knowledge in media buying, negotiating, facilitating and documenting agreements.
Understanding of brand identity, advertising, digital marketing trends, social media strategy and best practices.
Passionate about the customer experience, live music and theatrical productions and San Antonio.
Ability to recognize and define problems, collect information, establish facts, and implement innovative solutions.
Creative energy and ability to generate ideas.
Proven track record of meeting deadlines and deliverables in a fast-paced environment.
Maintain a positive public/professional profile at all times.
Candidates must be proficient in all Microsoft applications.
Must be available to work events on nights and weekends as necessary.
About Ambassador Theatre Group, San Antonio, Majestic & Empire Theatres
The historic Majestic Theatre and Charline McCombs Empire Theatre in the heart of downtown San Antonio, TX are Ambassador Theatre Group (ATG) venues.
Founded in 1992, Ambassador Theatre Group (ATG) is the world’s number one live theater company with the vision of helping great shows to find the largest audiences. ATG operates over 50 venues in Britain, North America and Germany. It is an internationally recognized award-winning theater producer with productions in the West End and on Broadway and touring productions in the U.K., North America, Europe, Australia and Asia. ATG is also the market leader in theater ticketing services through ATG Tickets, LOVETheatre and Group Line.
ATG operates the newly refurbished Lyric Theatre, home to the acclaimed Tony Award winner Harry Potter and the Cursed Child, and the oldest theater on Broadway, the beautifully restored Hudson Theatre. ATG manages and operates the Saenger and Mahalia Jackson theaters in New Orleans, the Majestic and Empire theaters in San Antonio and the Kings Theatre in Brooklyn. Under ATG’s management, Emerson Colonial Theatre in Boston reopened in the summer of 2018 with the critically-acclaimed pre-Broadway Worl...d Premiere engagement of Moulin Rouge! The Musical. In 2018, ATG secured a lease on San Francisco’s Curran Theatre, where the West Coast Premiere of Harry Potter and the Cursed Child will commence performances in the fall. Most recently, ATG acquired Smart Financial Centre at Sugar Land. Declared “Houston’s Hottest Music Venue” by Houston Press, Smart Financial Centre is a state-of-the-art, indoor performance venue with flexible seating capacities.
ATG’s most recent producing credits in the U.S. include Dear Evan Hansen, Pretty Woman: The Musical, A Doll’s House Part 2, Sunday in the Park with George, and Lincoln Center Theater’s The King and I.