Purnell School seeks a Director of Admissions and Enrollment with an entrepreneurial approach and the creative spirit to drive enrollment and spearhead outreach initiatives. The Director of Admissions and Enrollment reports directly to the Head of School and works with the CFO and Advancement Office. The Director is a member of the School’s Leadership Team.
Key Responsibilities: Leadership and Management
Recruit, develop and implement strategies to retain high-quality applicants to our school
Design and implement new short- and long-term strategies and enrollment initiatives to widen our admissions funnel and increase enrollment
Track, evaluate, and report recruitment and enrollment data for external and internal purposes
Build a strong and extensive network of relationships with schools, families, educational consultants, and the community writ large.
Work with senior leadership, faculty, Board and other school constituencies to develop and articulate admissions priorities and philosophy
Provide regular reports and planning documents to Head of School and the Board on the results of admissions activity
Work in close coordination with the Business Office to prepare and manage the departmental budget, monitoring all expenditures to assure compliance with the policies of school, including financial aid awards
Create annual retention plan; oversee/assist with re-enrollment process
Work with Advancement Office to promote awareness of Purnell, communications with alumnae community; meet with donors interested in supporting tuition assistance program
Recruitment/Admissions/Financial Aid Activities
Serve as the primary contact for admissions
Represent the school at key conferences throughout the year
Establish relationships with other schools
Plan and manage Open Houses, and other events in the admissions cycle
Select, train, and support student ambassadors
Build relationships with parents for admissions outreach
Work with Communications Coordinator to manage our website admissions portal and admissions-related social media, community events, flyers, etc.
Communicate regularly, warmly, and clearly with families throughout the inquiry, admissions, financial aid, and enrollment processes
Review and read applications; interview prospective students; respond to applicant inquiries; and counsels’ prospective students and their families regarding the admissions process, school programs, etc.
Assist in the evaluation and decision process of the Admissions Committee for establishing admissions standards and for evaluating and making final admit/deny decisions
Work with the Enrollment Coordinator to review financial aid applications to determine family’s ability to pay and eligibility for school funds
Key qualifications include:
Bachelor’s degree or higher
At least 3 years experience in independent school admissions and/or communications and marketing, preferably in the non-profit sector and including prior leadership experience
Ability to articulate what makes our school’s education and community unique
Experience with marketing strategy and experience in brand management
Excellent interpersonal, written and verbal communication skills as well as a proven ability to work with colleagues and stakeholders at all levels.
The ability to both lead and execute; detail and results oriented
Outstanding judgment and maturity
A high level of energy, creativity and flexibility
Office technology skills, including data management and enrollment systems, preferably Blackbaud
Creative, entrepreneurial, and collaborative
Energized by a fast-paced professional environment
Please submit letter of interest, resume, and three contacts for references to Anne M. Glass, Head of School, at email@example.com.
Full-time Director level position, full benefits. Compensation will be commensurate with experience. On-campus housing available without charge.
About Purnell School
Purnell School is a creative and progressive boarding and day school for girls who learn differently. Our community of research-dedicated faculty and staff serve grades 9-12 and post-grad students who strive to think outside the box. At Purnell, young women find their voices and thrive. Purnell provides a rigorous and supportive college preparatory curriculum and many opportunities for leadership on campus.
Purnell School is an Equal Opportunity Employer, committed to diversity in the community and does not discriminate on the basis of color, disability, gender, national origin, race, religion, or sexual orientation. The Purnell School is a nonsectarian independent school located in Pottersville, NJ, an hour from New York City.