Collegiate School seeks a Director of Strategic Communications to help with the development of the Schools’ marketing and communications strategy and will supervise its implementation. Additionally, the Director will provide organizational leadership with marketing and communications operations and staff development for cohesive teaming for a fully integrated plan.
General responsibilities include:
Building internal and external awareness and understanding of the School and of the unique student opportunities resulting from the experiences. Key audiences will include the Schools’ faculty and staff, alumni, parents (prospective and current), and enrollment influencers in the Richmond community. We expect that the director will work closely with senior staff to develop this plan.
Developing a communications strategy or strategies that support the School’s on-going philanthropic initiatives and upcoming advancement efforts. The Director will work closely with the Schools’ leadership to develop and implement integrated and compelling communications strategies that serve Collegiate’s short- and long-term philanthropic goals.
Exploring a visual identity/system and messaging platform that serves the Schools in applications such as its Web site and in coordinated marketing efforts.
Lead and manage the Communications team by providing clear vision, objectives and timely and relevant feedback regarding expectations of work performance that support the Communications office and its activities in meeting defined goals.
Proven organizational leadership and success in a marketing communications environment
Superior written and verbal communication skills, coupled with highly developed interpersonal skills
Flexible mindset and a desire to learn, build energy and create opportunities for a shared vision and message
Fluency in cross-platform communications
An understanding of school communities
Over 10 years of experience of managing and leading
Proven ability to work with multiple constituencies
About Collegiate School
Collegiate School is an independent, JK-12 college preparatory, coeducational school with over 1,600 students in Richmond, VA. The School is a community of learners committed to seeking and welcoming students, faculty and staff who represent the multicultural community and world in which we live. We believe that the education we offer in our school is greatly enhanced when many traditions, backgrounds, and perspectives are given expression in school activities. We aspire to create an inclusive environment that promotes engaged citizenship and encourages compassionate leadership. Our concept of diversity and multiculturalism is dynamic and serves a vision at Collegiate where all members of the community find in our school a sense of belonging and a supportive place to reach their full potential.