The Wounded Warrior Project (WWP) Digital Content/SEO Specialist coordinates the design, development, and content of the WWP website, and ensures the website is continuously fully functioning to provide the best user experience.
Essential Duties & Responsibilities
Integrate WWP website content with Search Engine Optimization (SEO) and marketing to develop and maintain an online reputation in alignment with WWP’s strategic direction.
Collaborate with internal WWP teams to ensure website content is current and relevant. Collaborate to implement projects to ensure goals and deadlines are being met.
Maintain organizational content calendar that effectively utilizes dedicated website spaces for marketing outreach of programmatic and donor related events.
Monitor and evaluate effectiveness of online efforts through onsite metrics and dashboards by providing weekly, monthly and quarterly reports to appropriate teams.
Collaborate with SEO vendor and internal teams to ensure site content performs according to strategy across all web properties, including WWP main site, donation forms and News Room.
Maintain a consistent look, feel, and voice across all WWP web properties, e.g., main site, Cool Careers, Carry Forward & Community Fundraising platforms, News Room, and other warrior interfacing website.
Work closely with IT department to maintain website standards and to recommend new development, technology and design relating to cross-developmental and design projects.
Work closely with online direct response team to recommend effective landing pages that produce higher conversion rates in online advertising strategies.
Maintain web properties to comply with Americans with Disabilities Act (ADA) standards.
Other related duties as assigned
Knowledge, Skills & Abilities
Demonstrated working understanding of content management systems, e.g., umbraco, drupal.
Demonstrated working understanding and skills with the Salesforce.com platform.
Demonstrated understanding of how marketing channels integrate together including PR, email marketing, social media, SEO, and paid search. Demonstrated working understanding of social media marketing.
Proficiency in Google Analytics and other industry-related platforms.
Demonstrated ability to utilize industry standard tools, Google Search Console, Moz, SEMrush, SiteImprove.
Working understanding of Microsoft Office software and Adobe Creative Suite, e.g., Photoshop, Fireworks, Illustrator, InDesign.
Demonstrated ability to identify and recommend solutions to technical hurdles involving website, CMS, and design.
Effective communication skills including demonstrated concept, editing, proofreading, and copywriting skills.
Effective project management skills with the ability to effectively manage multiple priorities with a strong attention to detail in a fast-paced environment.
Effective interpersonal skills. Demonstrated ability to successfully function as a team member.
Effective organizational and time management skills.
Demonstrated ability to problem-solve using excellent reasoning abilities, and demonstrating sound judgment.
High energy level. Self-starter; willing to take initiative.
Unequivocal commitment to the highest standards of personal and business ethics and conduct.
Mission-driven, guided by core values, and a pleasure to work with.
Education & Experience Requirements
Bachelor’s degree in Marketing, Communications, English, or related field. Equivalent combination of education and experience may be considered in lieu of degree.
Four years of experience working with content management systems, e.g. umbraco, drupal.
Four years of experience using Google Analytics and other industry related platforms.
Four years of experience utilizing industry standard tools, e.g., Google Search Console, Moz, SEMrush, SiteImprove.
Certifications & Licensure
Certified Google Analytics preferred.
About Wounded Warrior Project
Wounded Warrior Project (WWP) - Want more than just a job?
Great benefits. Competitive pay. We know these are some of the things people look for in a job.
But if you’re the kind of person who also cares about making an impact and serving our nation’s wounded warriors and their families, then you’re exactly the kind of person we’re looking for.
Change the life of someone who served their country, and join an organization that not only supports you, but empowers you to make that change a reality.
When you join the Wounded Warrior Project family, you’re committing to making a difference. We make a commitment to you too – helping you to find that spark, ignite your passion to serve, and embark on a career with meaning and purpose.
A mission that matters is just the beginning, so if you’re ready to get started, we’re ready for you.