Director of Enrollment Management (July 2021)

Specific Responsibilities

The Director of Enrollment Management reports directly to the Head of School and serves on the Leadership Team. The Director also supervises the admissions assistant. Selected specific responsibilities include the following:

• Provides leadership in enrollment management, which includes short- and long-term strategic approaches to admission, marketing, tuition assistance, and recruitment, directing the process of attracting, enrolling, and retaining mission appropriate students
• Experience developing and implementing effective processes and systems to ensure goals are met
• Sets annual admission goals in accordance with the school’s mission to promote diversity, while also supporting key academic, co-curricular, and strategic goals
• Generates and maintains sophisticated data models and statistical information regarding the School’s enrollment trends and utilizes them in decision-making about enrollment strategy, resource use, and planning efforts
• Assists the Board of Trustees as needed, including preparing reports and analysis related to budgets and enrollment expectations for the subsequent school year, as well as by attending and presenting at periodic board meetings
• Provides clear vision, supervisory leadership and vision, and strategic mission in supervising the admissions team, driven by shared school goals created in conjunction with the Head of School
• Manages the admissions process and performs typical admissions tasks, including but not limited to interviewing and assessing applicants and their families, facilitating open houses and revisit days, and serving as an ambassador for the school to external constituencies
• Works with the Head of School and Director of Finance to organize and administer St. John's tuition assistance program
• Engages the school community in support of the admission and enrollment process
• Collaborates with the Director of Marketing and Communications and the Director of Advancement to ensure consistent, relevant, and current, yet targeted messaging of St. John’s across constituencies and in service of its strategic enrollment goals using print, digital, social media, and web-based materials and strategies
• Manages new student enrollment and assists with the re-enrollment of current students in close connection with Division Directors, the Business Office, and Head of School
• Understands and informs the Head of School, Leadership Team, and community regarding research, demographics, and admission and enrollment trends, ensuring that changes and challenges are anticipated, understood, and addressed
• Ensures the continued professional development of all members of the Admission Office
• Collaborates with Division Directors, athletics department, advancement office, and Head of School regarding visits and admissions events to ensure the best possible connection of prospective students and parents with these constituencies as appropriate
• Serves an integral leader for the St. John’s community and participates fully in the daily life of the school, extending beyond the responsibilities of a job description - and leads others to do so

The Director must be a self-starter who takes the initiative and who is able to work independently. He or She must be able to work collaboratively internally with the Leadership Team, faculty, and staff, and externally with parents, Board members, and vendors.