The successful candidate will become a key member of our growing media team and help us reach an even wider investing audience. You will work closely with your Mass Market and Media teammates in executing our various and evolving marketing efforts. This individual will be a go-getter with a great attitude who will 1) Strategically manage our paid social media advertising initiatives and 2) Actively manage our daily Pardot marketing automation efforts.
Hedgeye has a long track record of success and is enjoying record growth. We are looking for that special someone who is a great teammate and unafraid to work hard to help us get to the next level. The successful candidate will become an important part of a positive, close-knit, high energy, creative team committed to successful outcomes and supporting one another along the way. You will help us grow our expanding audience of investing subscribers around the world.
If you have what it takes to succeed in this role, we want to hear from you!
WHAT YOU WILL DO
Digital Marketing
Develop and manage paid social media advertising strategies and budgets including Twitter, Facebook, Google, LinkedIn, Instagram, and YouTube to ensure our strategy is optimized for success
Create new social media campaigns, promotions, tracking and optimization; vigilantly oversee day-to-day performance
Leverage owned media
Create and maintain an integrated digital marketing plan
Monitor social media progress using web analytic tools
Incorporate optimization strategies, analyze data, and research the best ways to increase traffic
Generate performance data reports as needed for quick strategy adjustments
Analyze, review, and report on effectiveness of campaigns to maximize results
Proactively offer strategic recommendations to our President and Vice President of Media
Marketing Automation
Define and document the functional and technical requirements for executing (developing, deploying, managing, tracking, and measuring) automated campaigns
Primary responsibility for creating and managing email templates and landing pages
Send, monitor, and report email campaigns, automations and daily blasts as required
Manage integrity of Pardot data in synch with Salesforce records
Create and manage segmentations, dynamic lists, and journeys
Develop views and reports in support of results analysis, reporting and communication
Develop an effective and manageable automated marketing program
Excel reporting and list processing
Test email templates using Pardot and Email on Acid
Adjust HTML tags to maintain email compatibility across Windows Outlook, Web and Mobile Email Browsers
Develop and maintain Pardot automations and engagement studio
Assign and manage Pardot campaign codes
SKILLS REQUIRED
Experience with social sites and services from a conceptual, marketing, and technical perspective
Excellent writing, presentation, research, and relationship management skills, with ability to articulate creative and technical concepts
Passionate about the engagement value of digital marketing and social media best practices
Demonstrated ability to convey innovative concepts and embody thought leadership in social media and digital marketing
Pardot experience creating email and landing page templates
Marketing automation experience with segmentation, list management, email marketing, customer response flow, results reporting
HTML editing skill preferred. Understand HTML “IF” statements and responsiveness levels possible in Pardot
Image processing such as basic resizing and cropping in Adobe and other tools
A desire to constantly evolve and learn new technology
Superior time management, prioritization, and communication skills
Ability to handle stress and last-minute, urgent requests
Extremely detail oriented
EDUCATION/WORK EXPERIENCE
Bachelor’s degree or higher
3+ years of relevant experience leveraging social media in a corporate, marketing or brand-building capacity
3+ years of relevant digital marketing experience including SEO, SEM, digital advertising, and web analytics
Pardot certification (or certification with a leading marketing automation platform) preferred
Internal Number: M513R
About Hedgeye Risk Management, LLC
Hedgeye is a bold, trusted, no-excuses provider of actionable investment research and a premier online financial media company. Our all-star research team is unafraid of rocking the boat and is committed to delivering the highest caliber investment ideas through rigorous quantitative, bottom-up and macro analysis with an emphasis on timing.
Hedgeye TV is online financial media for smart investors where we showcase our analysts' leading market and economic insights and ideas. We are committed to unwavering transparency, accountability and trust.
At our core, we are a results-driven, constantly evolving, entrepreneurial company committed to intelligent expansion. Among our backers, we include "500 Startups" – one of Silicon Valley's leading accelerators and venture funds.
