Carolina Day School is looking for an Assistant Director of Advancement for Alumni, Parent, and Community Relations to begin on July 1, 2021. This position will be responsible for designing, implementing, and directing a dynamic alumni relations, parent relations, and community-wide engagement program. As the primary staff representative of alumni and parent constituencies, this position is also the primary manager of and liaison to the Carolina Day School Alumni Board and Parent Association.
This Assistant Director is responsible for the implementation and management of a strategic, mission-driven community engagement program at Carolina Day School. The position primarily works to ensure that CDS and predecessor school alumni and current CDS parents are engaged, connected, given the opportunities to volunteer, participate in programs, connect with each other and the school. This position also works to create outreach and opportunities that engage and connect CDS grandparents, parents of alumni (PALs), and friends. This position works directly with other advancement team members on behalf of the school’s overall advancement objectives, and in collaboration with other Departments such as Admissions and Athletics, as well as each of the school’s four divisions, to ensure that all community engagement activities are well understood and coordinated through a whole-school lens.
Roles and responsibilities involved in maintaining and expanding the CDS Alumni Relations program include:
Serve as the CDS staff manager of the Carolina Day Alumni Board & Association.
Work closely with the Advancement Office team and the Carolina Day Alumni Board President to define and prioritize, implement and evaluate goals and strategic initiatives on a yearly basis.
Develop and maintain the involvement of the Carolina Day Alumni Board including volunteer recruitment and Board management.
Schedule and manage Alumni Board meetings (4-5 times a year) in partnership with the Alumni Board President.
Develop and implement a strategic communications program for alumni.
Work with the Marketing and Communications Office to create the Alumni E-Newsletter and the alumni section of the Carolina Day School magazine.
Work in collaboration with the Marketing and Communications Office to create and implement an electronically-based communication program, including but not limited to the Carolina Day Alumni social media accounts.
Develop and manage a comprehensive alumni events program including out-of-town alumni programs, Homecoming, and other alumni events included in current advancement plans.
Work closely with the Director of Advancement and Director of Annual Giving to develop and plan a comprehensive alumni-giving program.
Work in partnership with the development officers to manage alumni and/or other constituencies who are interested in giving to Carolina Day.
Manage the creation and building of a long-term relationship between Carolina Day seniors, their families, and the school, and foster the Senior Class Giving program in coordination with the Director of Annual Giving.
Gather stories and examples of alumni success to archive and/or share in school publications and social media
Work in partnership with the database manager to ensure accuracy of alumni contact information.
CDS Parent Engagement roles and responsibilities include:
Serve as the CDS staff manager of the Carolina Day Parent Association (PA).
Work closely with the Advancement Office team and the PA President to define and prioritize, implement and evaluate goals and strategic initiatives on a yearly basis.
Develop and maintain the involvement of the PA including volunteer recruitment and PA Committee management.
Develop and implement a strategic communications plan for PA.
Work with the Marketing and Communications Office to create and implement an electronically-based communication program, including but not limited to the Carolina Day Alumni social media accounts.
Develop and manage the comprehensive PA events program.
Work closely with the Director of Advancement and Director of Annual Giving to develop a comprehensive parent participation giving plan.
CDS Community-wide and other roles and responsibilities include:
Plan and support the production of Advancement’s community engagement events, including Welcome Back to School, Homecoming, Holiday Hoopla Grandparents Day, Parent Appreciation Week, special campaign events, and other community events on the current advancement calendar working in coordination with Special Events Manager and other school divisions where appropriate.
Collaborate with Special Events Manager in the execution of community-wide events.
Collaborate with Special Events Manager in the implementation of community-wide event registrations, nametags, and seating arrangements.
Assist with Spirit Store planning and management.
Work with staff and volunteer leadership to conceptualize events, including the purpose, targeted audience, key themes and messages, location, and timeline.
Participate in briefings of administrators, volunteers, and others on their roles in events, including, if necessary, that a process is in place to inform the entire department and other stakeholders are aware of the status of event duties and their responsibilities in those duties, with the help of the Special Events Manager. (Example: utilize a project management software or maintain a document with tasks/responsible staff/deadlines/status)
Utilize and manage volunteers in appropriate roles to assist with event planning and implementation.
Work with Marketing & Communications to design and produce all event marketing materials, including save-the-date cards, invitations, etc.
Create and execute annual and multi-year plans for community engagement and interpret and develop metrics to measure impact.
Prepare written evaluations of designated events/programs.
Prepare financial reports on designated events/programs.
Maintain complete constituent records in Raiser’s Edge NXT database.
Assist in the execution of the school’s annual major fundraising event (each Spring), in partnership with the Director of Advancement and the advancement team.
The Assistant Director for Alumni, Parent, & Community Engagement will be a visible, collaborative community presence, forging relationships with faculty/staff, students, parents, and alumni that will facilitate high-quality events and experiences for the school. Hours at times will be variable- evenings and weekends may be required. Travel (2-4 times a year) may be required.
2) Experience in volunteer management, event planning, marketing, and communications, program management for a school or non-profit institution, or relevant, comparable experience.
3) Direct experience in alumni or community relations is strongly preferred, experience in or working knowledge of Development a strong plus.
3) CDS alumnus/a or alumnus/a of a CDS affiliate school strongly preferred.
4) Highly organized and self-directed, innovative and creative thinker with the ability to create and execute annual and multi-year plans.
5) Enjoys connecting and communicating with people, successful at relationship building, and comfortable with and effective in working with alumni of all ages.
5) Excellent communication and organizational skills.
6) Thrives in a fast-paced, high-energy, fun environment with a proven ability to meet and complete multiple tasks with solid deadlines.
7) Comfortable with technology- applications, software, social media- required. Fluency in Google Workspace as well as Microsoft Word, Excel, and social media tools required. Working knowledge of constituency databases (such as Raiser’s Edge) strongly preferred; experience with Raiser’s Edge, auction software, and desktop publishing desired.
Americans with Disability Specifications
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employee is occasionally required to stand; walk; sit; use hands to finger, handle, or feel objects, tools, or controls; reach with hands and arms; climb stairs; balance; stoop, kneel, crouch or crawl; talk or hear; taste or smell. The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by the job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus.
Work environment characteristics described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
The noise level in the work environment is usually moderate.
About Carolina Day School
Carolina Day School, nestled in the mountains of Asheville, North Carolina, is an independent, Pre K-12, secular, college preparatory school. We enroll approximately 630 students across four divisions: Lower School, Key School, Middle School, and Upper School.