Senior Marketing Manager, Marketing Planning - Global Functions
Type: Full Time
Internal Number: 12780072
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Global Marketing uses creativity and business flair to help drive top-line revenue growth for our Global Businesses by optimising marketplace opportunities, our brand strength and customer insight.
We are currently seeking a high calibre professional to join our team as a Senior Marketing Manager, Marketing Planning.
Drive market/ regional level marketing investment planning for ASP Marketing
Establish and oversee enhanced marketing effectiveness environment and ongoing best practice sharing
Lead marketing investment planning analysis & optimization for ASP Marketing
Direct and indirect Marketing cost management and liaison with Finance & different lines of business
Act as marketing investment planning consultants for WPB & B2B
Be the one-point contact for Global Marketing COO function on all Marketing Investment Planning related issues
Collaborate with country Marketing Programme teams to drive marketing investment management
Be able to leverage Finance, Business & other functions to drive Marketing Investment Planning recommendation/ optimization/ governance
Encourage and enable constructive cross-country and cross-business collaboration
Demonstrate Customer Centricity by thinking and acting beyond product sales
Adopt and champion the agile ways of working in marketing and participate in business value streams/ cross-functional teams
Demonstrate and champion a speak-up culture by challenging actions and behaviours that are not consistent with HSBC's policies and/or the best interests of the business and its customers
KPIs will include, and not restricted to
Marketing performance improvement (ROMI and other business outcome)
Marketing investment planning & governance in line with AOP
Drive operational efficiency in line with function requirements and line manager???s objectives
Degree level qualification in finance and/or business/marketing management related discipline
Broad based business experience within a Financial Service based institution, or an innovative customer/service based institution
Solid understanding of Marketing/Business Investment Planning management is a must
Project management experience is a plus
Evidence of team leadership attributes. Experience and evidence of working within teams over multiple sites in a highly matrixed organization
Result-orientated and solution driven
Understand the use of data and analytics in deriving customer value
Able to influence at senior level to drive improvement. Proven ability to influence leadership teams
Proven ability to be a self-starter with energy and drive in a challenging and dynamic environment
Ability to think innovatively, shaping and communicating new concepts
Ability to bring key stakeholders and Functional colleagues with them as marketing strategies and plans are developed
Ability to distil complex business and customer environment into simple, strategically sound and insight led stories
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