In today's world, customers expect companies to know who they are and what they want. Customers want to have products, services, or experiences that best suit their needs delivered to them seamlessly across physical and digital channels. Customers are human first: driven by dynamic wants, needs, and desires. The ability for brands to make personal, meaningful connections on a human level has never been greater and the Experience Management team at Deloitte Digital delivers on those experiences in a way that allows companies to own the customer journey end-to-end.
We help companies connect key data sources to understand what matters most to people; connect to advanced technologies like AI and machine learning to sense and respond to those needs at scale; and connect their systems to unlock insights, create collaboration and drive acquisition, engagement, and loyalty. Most importantly, we empower companies to connect with customers in personal, meaningful ways that respect them as people, not just customers.
The Experience Management team at Deloitte Digital gives companies the ability to build and leverage the connections - between people, systems, data, and technologies - so they can deliver personalized, contextual experiences to customers at scale. We are seeking to transform the way brands interact with their customers and elevate the human experience. Do you have data in your DNA? Join our growing team in supporting our clients' ability to communicate the right message to the right customers at the right time.
The Work You'll do
We are seeking a strong candidate that is passionate about social paid media, teamwork, process improvement, and driving results for clients. Attention to detail, positive energy, and a willingness to learn should be engrained in your DNA. You have a knack for digging into data and problem-solving your way to ROAS positive campaigns.
The Senior Paid Social Media Buyer will work across Deloitte Digital Clients, report to the Head of Ad Performance, and work as part of our Paid Media team. This person will be responsible for building and optimizing Facebook, LinkedIn, Pinterest, TikTok, and other paid social campaigns with the goal of achieving, and in many cases, exceeding clients' objectives and KPIs. The ideal candidate has a strong paid social planning, buying, and analysis background with experience executing/buying on social platforms. Additionally, you are looking to help mentor and up-level members of your team.
Build, manage and optimize paid social media campaigns through a variety of social platforms, specifically Facebook Ads Manager, TikTok, and YouTube (Pinterest and LinkedIn are a plus)
Develop paid social strategy to meet and exceed client's KPIs.
Utilize reporting to measure, evaluate, and analyze paid social campaign performance to determine campaign success and provide recommendations and optimizations on an ongoing basis.
Actively test and analyze targeting, ad creative, landing pages, and placements to drive results
Manage and pace campaign budgets on a routine basis to ensure efficient delivery of advertising spend and to ensure clients are pacing towards campaign objectives and goals
Work cross-functionally to align campaign strategies and goals across the paid media team in an effort to create more collaboration and ensure a holistic paid media approach and strategy
Create and present quarterly business reviews & other client-facing presentations that outline performance, insights from testing, and key strategic opportunities
Measure impact and effectiveness of campaigns and share results and insights with the paid media director and client contact
Stay current on paid social industry trends and emerging platforms
Delegate work to a paid social analyst who will support you on the account
Advertising, Marketing & Commerce
Our Advertising, Marketing & Commerce team focuses on delivering marketing and growth objectives aligned with our clients' brand values for measurable business growth. We do this by creating content, communications, and experiences that engage and inspire their customers to act. We implement and operate the technology platforms that enable personalized content, commerce, and marketing user-centric experiences. In doing so, we transform our clients' marketing and engagement operations into modern, data-driven, creatively focused organizations. Our team brings deep experience in creative and digital marketing capabilities, many from our Digital Studios.
We serve our clients through the following types of work:
Omnichannel customer engagement strategy, design, and development (web, mobile, social, physical)
eCommerce strategy, implementation, and operations
Marketing Content and digital asset management solutions
Marketing Technology and Advertising Technology solutions
Marketing analytics implementation and operations
Advertising campaign ideation, development, and execution
Acquisition and engagement campaign ideation, development, and execution
Agile based, design-thinking, user-centric, empirical projects that accelerate results
4+ years of experience in paid social media buying and analysis
Experience in Facebook Ads Manager
In-depth knowledge of social media content requirements, restrictions, and best practices by platform - includes buying, optimizing, and reporting practices
Able to review results and performance of paid media campaigns based on predetermined success indicators, determine the effectiveness and report back to clients
Must be organized and able to work under multiple deadlines
Ability to collaborate in a team environment with a demonstrated ability to assist where needed
Willingness to dive in and find answers to complex problems where solutions may not yet be documented
Strong interpersonal and communication skills
Strong analytical and problem-solving skills
Initiative, detail orientation, strong analytical and decision-making skills
Proficiency in Microsoft Office applications
Bachelor of Arts or Bachelor of Science degree
Travel up to 30% (while 30% of travel is a requirement of the role, due to COVID-19, non-essential travel has been suspended until further notice)
Must be legally authorized to work in the United States without the need for employer sponsorship now or at any time in the future
Facebook Blueprint certifications in Media Planning, Buying, etc.
At Deloitte, our professional development plan focuses on helping people at every level of their career to identify and use their strengths to do their best work every day. From entry-level employees to senior leaders, we believe there’s always room to learn. We offer opportunities to help sharpen skills in addition to hands-on experience in the global, fast-changing business world. From on-the-job learning experiences to formal development programs at Deloitte University, our professionals have a variety of opportunities to continue to grow throughout their career. At Deloitte, we know that great people make a great organization. We value our people and offer employees a broad range of benefits.Our positive and supportive culture encourages our people to do their best work every day. We celebrate individuals by recognizing their uniqueness and offering them the flexibility to make daily choices that can help them to be healthy, centered, confident, and aware. We offer well-being programs and are continuously looking for new ways to maintain a culture where our people excel and lead healthy, happy lives. Deloitte is led by a purpose: to make an impact that matters. This purpose... defines who we are and extends to relationships with our clients, our people and our communities. We believe that business has the power to inspire and transform. We focus on education, giving, skill-based volunteerism, and leadership to help drive positive social impact in our communities. We want job seekers exploring opportunities at Deloitte to feel prepared and confident. To help you with your interview, we suggest that you do your research: know some background about the organization and the business area you’re applying to.