The Partner Commercial Program Lead is responsible for the development and implementation of internal and external marketing programs related to the Rockwell Automation Partner Ecosystem in order to build awareness, drive adoption and generate annual recurring revenue. At Rockwell Automation, we believe in the power of combining data and technology to achieve results in manufacturing and production. We have dramatically expanded our offerings with several recent acquisitions , as well as new partner development, to help companies bring information technology (IT) and operational technology (OT) together thus bringing the benefits of the Connected Enterprise to the production system. The position requires a collaborative and very proactive individual that is experienced in working across a matrix ed organization to drive integrated, impactful internal and external marketing plans, content and c ommunications. The Partner Commercial Program Lead must possess strong communication and organizational skills, promotional and technical writing skills, business software proficiency, a base knowledge of Rockwell Automation products, solutions and services and an understanding of modern marketing strategies and applications.
Principle Duties and Responsibilities:
Relationship management: Develop strong, collaborative relationships with marketing functions within partner organizations to drive impactful marketing planning and execution within both organizations.
Liaison to the regional marketing and market access leaders: Work with Regional Market Access and Marketing leads to understand and develop partner communication strategies, messaging and material that have local impact.
Internal business alignment: Work collaboratively with Sales, Product Management, Industry and Portfolio Marketing, and Regional Marketing as well as business unit leaders to identify priorities and marketing initiatives relative to partner inclusion and amplification.
Sales Enablement / Commercial Planning Support: Lead development and maintenance of partner content including: messaging, partner collateral and communications, sales enablement, success stories, as well as collaboration with the global Public Relations team for press and social media execution. Coordinate with the global portfolio, service and industry marketing teams for cohesive strategy with broader company initiatives.
Commercial Events: Work with the Global Marketing and Communications team to manage and lead partner participation in key events such as Automation Fair, Rockwell Automation on the Move, PartnerNetwork Conference, and ROKLive . Collaborate with partner s to position Rockwell Automation favorably within partner or other thir d- party events as well.
Budgeting: Establish and manage a marketing budget to support commercial marketing plan.
Team Player: Engage and work closely with the partner team to build & execute marketing strategies to accelerate the growth of software business using a s trategi c and customer centric approach. Be a strategic thinker as well as a practical doer, comfortable with rolling up your sleeves to get things done with limited resources. Ability to easily transition from high level strategic thinking to creative and detailed execution.
Collaborates: Excel at cross-group collaboration, creative thinking, problem solving and have a bias for action. Excellent team player with an ability to work with virtual and global teams. Ability to work on tight deadlines, multi-task, and manage multiple shifting priorities. Be able to course-correct and influence stakeholders in a fast-paced environment.
Drives Results: Possess strong decision-making and critical thinking skills to determine the appropriate strategy, mix of tactics and messaging to achieve desired goals. Motivated self-starter and a high-energy individual who thrives on working in the complex and challenging environments of a rapidly evolving business.
Project Management: Strong project management skills with experience gaining consensus and driving deliverables inside and outside the organization. Strong track record of cross-functional, cross-regional collaboration and delivery of results
Communication: Strong written and verbal communication skills with executive presence and an innate attention to detail.
***For the right candidate, this position could be worked remotely from any location in the US
Legal authorization to work in the US is required. We will not sponsor individuals for employment visas, now or in the future, for this job opening .
Bachelor of Arts or Science degree, or equivalent, in business, marketing, IT, and related disciplines or related field.
5+ years of proven experience planning and executing global, integrated B2B marketing programs. Demonstrated experience in driving pipeline and revenue.
Experience marketing enterprise software, cloud technologies and SaaS offerings
Passion and curiosity for technology, evolving trends in digital transformation, cloud, data analytics and IIoT technologies and ability to connect the dots across a broad portfolio of offerings to effectively articulate strategy and differentiation.
Base knowledge of Rockwell Automation market, products, solutions, and services. Additional knowledge or experience with Cisco a plus.
Awareness of general industrial market trends and capacity to integrate into messaging
Familiarity with persona-based marketing and other modern marketing strategies and applications
Working familiarity of business tools such as PowerPoint, Word, Excel, Teams and other common business tools
Strong written and verbal communication skills
Strong planning and organizational skills
This role is required to travel domestic/internationally up to 15%
This position is part of a job family. Experience will be the determining factor for position level and compensation.
We are an Equal Opportunity Employer including disability and veterans.
If you are an individual with a disability and you need assistance or a reasonable accommodation during the application process, please contact our services team at +1 (844) 404-7247.
Rockwell Automation is the largest company in the world dedicated to industrial automation and information. Here, we connect the imaginations of people with the potential of technology to make the world more intelligent, more connected and more productive.
From improving the production of medicines that boost human health to reducing waste in an oil and gas plant, the work we do changes how we live. We truly believe we are doing things never before possible. And we need the brightest minds to help make that happen – the makers, the forward thinkers, the problem solvers.
Join a team of more than 23,000 global employees in 100+ countries as we work together to expand human possibility.