The Manager, Paid PLUS Operations will serve as the discipline knowledge expert on the MDS team for the PLUS platform.  The position will serve as the technical liason for MDS to Koddi, the PLUS platform product owners and serve as the expert across MDS client teams.  This role is responsible for keeping up to date and influecing MDS hotel'ss activation on the PLUS platform, and Expedia Travelads.

The Manager is tasked with staying up-to-date on industry best-practices, responsible for development, implementation, day-to-day operation, testing and development of digital products and platforms within the Digital Services programs. He or she will work cross-functionally with the Global Paid Media team and Marriott Digital teams to advance the value of paid media marketing at the hotel level. This role includes supervision of vendors with the creation and implementation of paid media products across client programs and for special projects. This position reports to the Sr. Manager, MDS Operations.

Marriott's Digital Services (MDS) team provides digital solutions for all Marriott brand hotels, globally. This centralized in-house team provides individual hotels with a range of digital services, and functions as an agency-like model within the Global Digital organization.

CANDIDATE PROFILE

Education and Experience  

• BS/BA degree in hospitality, marketing, communications, advertising, or related field.
• 4+ years of relevant work experience (digital marketing, paid media buying, communications, etc.)

CORE WORK ACTIVITIES

Managing Work, Projects, and Policies

• Serves as the discipline knowledge expert on the MDS team for the PLUS platform. 
• Operates as the technical liason for MDS to Koddi, the PLUS platform product owners and serves as the expert across MDS client teams. 
• Keeps up to date and influences MDS hotel's activation on the PLUS platform, and Expedia Travelads.
• Identifies opportunities and lead development prioritization of Marriott Digital Services digital paid media platform needs.
• Works in close partnership with PLUS product owners, Koddi and Client Service teams
• Supports Global Client Service teams on product questions, provides guidance and education
• Provide guidance, expertise and coaching to vendor based teams executing MDS media strategies
• Continually updates and aligns paid media strategies with new and emerging best technology practices, to improve quality, effectiveness and efficiency.
• Complies and keeps paid media technology road map(s) documentation and standards up to date, to ensure quality, consistency and adherence to Marriott's global digital strategy.
• Creates new workflows, training guidelines and documentation (as needed) to continually improve paid media tactic quality and effectiveness with technology.

Owning Relationships

• Works cross-functionally with enterprise and brand teams to advance paid media opportunities at the hotel level.
• Owns vendor platform relationships and exploring new technology vendor platform opportunities.
• Demonstrated ability to balance the interest and demands of multiple stakeholders.

Tools and Vendors

• Persuade and influence cross-functional team to reach desired digital outcome
• Coordinate with internal stakeholders to achieve digital media management platform performance goals
• Provide business and thought leadership to other business disciplines to coordinate and leverage various digital media platform requirements
• Provides paid media training and support on internal Marriott paid media systems and tools.   
• Main point of contact with internal product owners and outside vendors, coordinating training and support on their tools and dashboards.

Measurement and Analytics

• Analyzes campaign performance; provides both strategic and tactical recommendations for increased performance.
• Identifies advertising channels that are most effective at driving conversions, revenue, ROI, and scale across Digital Service programs. 
• Measures the success of time-sensitive content using appropriate key performance indicator (KPI) classifications based on media type - impressions, clicks, CPB, CTR, CPC, CPA, CPM, RFPs, Call to Book, conversions.
• Reviews and analyzes results from current program offerings, recommends changes and enhancements to help increase conversions, revenue and ROI.

Leading Team

• Provides training on tactical processes and best practices to Analyst(s), Client Service Managers, external clients and vendors.
• Makes sure others understand performance expectations and technology road maps.
• Creates and nurtures an environment that emphasizes motivation, empowerment, teamwork, continuous improvement and a passion for providing service.
• Leads by example demonstrating self-confidence, professionalism, energy and enthusiasm.

Conducting Human Resources Activities

• Communicates/updates all goals and results with employees.
• Establishes and maintains open, collaborative relationships with employees.
• Interviews job candidates and assists in making hiring decisions.
• Ensures orientations for new team members are thorough and completed in a timely fashion.

Additional Responsibilities

• Attends and participates in all relevant internal and external meetings.
• Informs, updates, and provides information to managers and co-workers in a timely manner.
• Presents ideas, expectations and information in a concise, organized manner.
• Uses problem solving methodology for decision making and follow up.
• Maintains positive working relations with internal customers and department managers.
• Manages time effectively and conducts activities in an organized manner.
• Supports ongoing Digital Services thought leadership activities - webinars, training sessions, social posts, blog posts, presentations, etc.
• Continual education and self-growth through reading industry blogs and social media, attending industry conferences, seminars, analyzing research briefs, etc.
• Performs other reasonable duties, such as special projects, as assigned by manager and Digital Services leadership team.

MANAGEMENT COMPETENCIES

Leadership

• Adaptability - Maintains performance level under pressure or when experiencing changes or challenges in the workplace. 
• Communication - Conveys information and ideas to others in a convincing and engaging manner through a variety of methods.
• Problem Solving and Decision Making - Identifies and understands issues, problems, and opportunities; obtains and compares information from different sources to draw conclusions, develops and evaluates alternatives and solutions, solves problems, and chooses a course of action.
• Professional Demeanor - Exhibits behavioral styles that convey confidence and command respect from others; makes a good first impression and represents the company in alignment with its values.

Managing Execution

• Building and Contributing to Teams - Participates as a member of a team to move toward the completion of common goals while fostering cohesion and collaboration among team members.
• Driving for Results - Sets high standards of performance for self and/or others; assumes responsibility for work objectives; initiates, focuses, and monitors the efforts of self and/or others toward the accomplishment goals; proactively takes action and goes beyond what is required.

• Planning and Organizing - Gathers information and resources required to set a plan of action for self and/or others; prioritizes and arranges work requirements to accomplish goals and ensure work is completed.

Building Relationships

• Coworker Relationships - Interacts with others in a way that builds openness, trust, and confidence in the pursuit of organizational goals and lasting relationships. 
• Customer Relationships - Develops and sustains relationships based on an understanding of customer/stakeholder needs and actions consistent with the company's service standards.
• Global Mindset - Supports employees and business partners with diverse styles, abilities, motivations, and/or cultural perspectives; utilizes differences to drive innovation, engagement and enhance business results; and ensures employees are given the opportunity to contribute to their full potential.

Generating Talent and Organizational Capability

• Talent Management - Provides support and feedback to help individuals develop and strengthen skills and abilities needed to accomplish work objectives.

Learning and Applying Professional Expertise

• Applied Learning - Seeks and makes the most of learning opportunities to improve performance of self and/or others.
• Business Acumen - Understands and utilizes business information to manage everyday operations and generate innovative solutions to approach business and administrative challenges.
• Technical Acumen - Understands and utilizes professional skills and knowledge in a specific functional area to conduct and manage everyday business operations and generate innovative solutions to approach function-specific work challenges.
• Basic Competencies - Fundamental competencies required for accomplishing basic work activities.
  • Basic Computer Skills - Uses basic computer hardware and software (e.g., personal computers, word processing software, Internet browsers, etc.).
  • Mathematical Reasoning - Adds, subtracts, multiplies, or divides quickly, correctly, and in a way that allows one to solve work-related issues.
  • Oral Comprehension - Listens to and understands information and ideas presented through spoken words and sentences.
  • Reading Comprehension - Understands written sentences and paragraphs in work related documents.
  • Writing - Communicates effectively in writing as appropriate for the needs of the audience.

This position requires proof of full vaccination against COVID-19 prior to the first date of employment, subject to applicable law. If you are offered employment, this requirement must be met by your date of hire, unless a reasonable accommodation request is received and approved.