Are you a dynamic, high-energy, self-motivated marketing manager who can multi-task and who thrives in a fast-paced environment? Then Optica is looking for you to join its publishing team as its new Sr. Marketing Manager.
Optica (formerly OSA), is the leading global forum for light science and technology. Our mission is to promote the generation, application and archiving of knowledge in optics and photonics and to disseminate this knowledge worldwide. The purposes of the Society are scientific, technical and educational. Our commitment to excellence and long-term learning is the driving force behind all of our initiatives.
This exciting role is responsible for creating and executing highly effective marketing plans in support of our community and in collaboration with our volunteer Editors. Excellent communication, interpersonal, and project management skills are key to this role’s success and are backed by a competitive salary and benefits.
The Senior Marketing Manager, Publishing reports directly to the Director of Marketing, Publishing and is responsible for developing, managing, and implementing marketing efforts for products and services produced by the Society’s publishing division. The primary focus of the position will be supporting the marketing of Optica Publishing Group’s peer-reviewed subscription and/or Open-Access journals, although this position will also develop and implement marketing efforts associated with other publishing products and services.
This role is responsible for devising and executing strategies that drive revenue and usage of Optica Publishing Group’s products and that best meet the needs of its major constituencies – libraries, authors, reviewers, and readers. Analyzing the competitor landscape as it relates to author, editor, and reviewer services offered by others in STM publishing to ensure that Optica Publishing Group is aware of and acting on events, trends, etc., that affect its publishing division and its work.
You will develop comprehensive marketing plans annually for assigned journals to drive content usage in subscription journals so as to retain existing or acquire new institutional subscriptions and/or to solicit authors to submit to or download content published in Open-Access journals. Regularly tracking the success of all marketing activities, including the implementation of A/B testing, and adjusting strategies and tactics based on results. Part of campaign tracking involves assisting with the maintenance of a monthly dashboard.
EDUCATION AND EXPERIENCE:
Bachelor’s degree required.
Demonstrated knowledge of direct mail, e-marketing, social media and customer relationship marketing, and brand development and management.
5-7 years marketing management experience, preferably with an STM journal publisher and with experience marketing to librarians, authors, and readers.
Experience in, or an in-depth understanding of, volunteer management and/or scientific societies preferred.
Skills and Abilities:
Dynamic individual with strong marketing, planning, and execution skills.
Strong organizational skills and a keen attention to detail, with the ability to manage multiple priorities and deadlines simultaneously.
Ability to manage vendors including designers, mail houses, and printers.
Competency in the Microsoft Office Suite (Excel, Outlook, PowerPoint, Word) and Google Suite (sheets, analytics, AdWords, data studio).
Basic familiarity with InDesign, Illustrator, and Photoshop a plus.
Optica’s corporate headquarters is located in the Dupont Circle neighborhood of Washington, District of Columbia. We offer a competitive salary and a full comprehensive benefits suite including a retirement savings plan.
Optica (formerly OSA) is dedicated to promoting the generation, application, archiving, and dissemination of knowledge in optics and photonics worldwide. Founded in 1916, it is the leading organization for scientists, engineers, business professionals, students, and others interested in the science of light. Optica’s renowned publications, meetings, online resources, and in-person activities fuel discoveries, shape real-life applications and accelerate scientific, technical, and educational achievement.