Landon School, an independent school for boys (grades 3–12) in Bethesda, Maryland, seeks a dynamic and strategic Director of Admissions, Outreach, and Enrollment. Landon is committed to boys' ethical, intellectual, and personal development. We challenge and inspire them to think deeply, individually, and broadly; to live with respect and honor; and to grow into healthy, well-rounded men of integrity and character who seek to make a positive difference in the world around them. The Director of Admissions, Outreach, and Enrollment will develop and oversee innovative recruitment, enrollment, and retention strategies. A proactive and driven leader, the Director will promote Landon and further strengthen its reputation in existing markets and establish a presence in new ones to attract and enroll mission-appropriate students. The Director will also be responsible for implementing new and data-driven enrollment technologies throughout the admissions office. Also, the Director will oversee decisions and policies related to Financial Aid in conjunction with the Financial Aid Committee and Director of Financial Aid. The successful candidate will enthusiastically embrace Landon's mission, culture, and community to serve as an effective ambassador. The Director will report directly to the Head of School, serve as a member of the Senior Administration, and manage an admissions team of four.

RESPONSIBILITIES

Responsibilities include but are not limited to the following:

• Developing and directing the vision and metrics for enrollment management, ensuring they align with the strategic plan of the school
• Advising and guiding prospective students and families throughout all stages of the admissions process, showing initiative and customer-service oriented follow through
• Maintaining and establishing robust relationships with area feeder schools
• Communicating with all of Landon's constituents, including faculty, parents, students, alumni, administration, community members, and the Board of Trustees, and keeping these groups appropriately informed and engaged regarding admissions-related matters
• Collaborating within the admissions office and greater school community to ensure enrollment goals are met and to plan for future enrollment goals
• Overseeing all admissions practices, events, and tactics, constantly updating them to respond to the needs of the school and the marketplace, and leading, supporting, and overseeing the admissions team
• Working with others in school leadership to develop and advance intentional and comprehensive marketing and brand strategy
• Managing office budget and staff and partnering with the Director of Financial Aid to ensure careful and creative allocation of FAID dollars
• Creating a welcoming and inclusive atmosphere

REQUIREMENTS

Strong candidates will have knowledge and experience in the following areas:

• At least a bachelor's degree in an appropriate discipline, with a master's preferred
• Significant experience in leading an independent school admissions office or in high-level sales and marketing work with some experience in independent school admissions
• Extensive knowledge of financial aid processes and best practices
• Strong facility with data and use of current technologies
• Strategic thinking and the ability to implement new initiatives
• Knowledge of effective communications and marketing strategies
• Willingness and desire to be visible on campus; to connect with teachers, students, and staff; and to work a demanding and flexible full-time schedule, including evenings and weekends
• Ability to articulate the value of a Landon education
• Demonstrated ability to manage and prioritize multiple responsibilities
• Demonstrated ability to work with others, including students and families from a variety of backgrounds

ATTRIBUTES

The successful candidate will also possess the following personal attributes:

• Proactive, optimistic, and positive attitude
• Energy and enthusiasm for the school
• Competitive, industrious, and passionate about achieving results
• Proficient, organized, detail-oriented, and capable/supportive manager of people, programs, and budgets
• Skillful communicator – in both writing and speech
• Confident but humble
• High emotional intelligence and cultural competency
• Sense of humor, ability to smile, and balanced perspective
• Understanding of and appreciation for young students and adolescents
• High degree of integrity, discretion, and trustworthiness
• Professional demeanor and presentation

All interested candidates should send a resume, cover letter, and list of three professional references to Assistant Head of School Charles Franklin at charles_franklin@landon.net. 

About Landon School

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