Salary commensurate with experience.
Typical benefits package including Healthcare.
Telecommuting is allowed.
Nuventive invites you to work with us in one of the fastest growing and most exciting markets within higher education software. We believe in career and personal development, recognize personal accomplishment, and offer competitive pay and benefits.
Nuventive is currently looking for a passionate, metrics-oriented marketer to manage the demand generation program for Nuventive. This key role will ensure that Nuventive’s demand generation programs are well-defined, communicated and executed. This critical team member will work closely with in-house and external stakeholders to drive measurable lifts in revenue. This position requires a unique blend of technical, analytical, creative and project management expertise.
To be successful you will need to be self-motivated, deadline-driven and proactive; have a positive approach, create immediate, effective solutions, and always be willing to tackle the next challenge.
Manage and report on inbound and outbound, online and offline demand generation campaigns
Design, test and execute lead generation/nurturing campaigns with Hubspot marketing automation software
Set up and coordinate webinars using GoToWebinar and manage all promotion and follow-up
Update Salesforce CRM and Hubspot lists with new contacts, un-subscribes and opt- outs
Facilitate Nuventive’s participation in and follow up on virtual and in-person events
Work with internal/external resources to create compelling content and assets (case
studies, white papers, collateral, etc.)
Work with internal/external resources to manage social demand generation
Apply response analysis and best practices to optimize all aspects of demand
Facilitate a strong working relationship with customer success and sales
Establish and report on campaign metrics, closed-loop reporting and ROI
Solid communication skills - both written and verbal
5-7 years of B2B marketing experience, preferably with a cloud software company
Advanced knowledge of best practices in Hubspot B2B marketing automation
(Hubspot mandatory), demand generation, web analytics and rules-based lead
nurturing and scoring
Strong analytic capability, with 2+ years of campaign analysis experience
Demonstrated proficiency with multiple channels of B2B demand generation, including, but not limited to email, web, PPC, SEO, SEM, social, webinars, and events
Experience executing lead scoring and nurturing programs
Experience with technologies for webinar production and promotion, including
coordinating Hubspot, GoToWebinar, Vimeo, WordPress and Salesforce
Experience with database management functions, including lead/list management,
cleansing, de-duplication, data validation, segmentation, tagging, custom report
creation and import/export of CRM data
Experience with targeting, segmenting and profiling of prospects and customers
Experience writing and presenting ROI-driven marketing campaign plans
Experience working in higher education helpful, not required
Outstanding attention to detail with superior time and project management skills
Creative thinking skills to deliver fresh ideas
Adept at handling a multitude of different responsibilities at one time
High energy, positive attitude, team-oriented and a strong work ethic