Job description

Some careers have more impact than others.

If you???re looking for a career where you can make a real impression, join HSBC and discover how valued you???ll be. Whether you want a career that could take you to the top, or simply take you in an exciting new direction, HSBC offers opportunities, support and rewards that will take you further.

Wealth and Personal Banking is our new global business combining Retail Banking and Wealth Management; and Global Private Banking, to become one of the world???s largest global wealth managers with USD1.4 trillion in assets. Across Asia, where wealth pools are growing faster than in any other region, HSBC???s wealth revenues grew 12% in 2019 (year-on-year) to USD5.7 billion. Our dedicated colleagues serve millions of customers worldwide across the entire spectrum of private wealth, ranging from personal banking individuals and families, through to business owners, investors and ultra-high-net-worth individuals. We provide products and services such as bank accounts, credit cards, personal loans and mortgages, as well as asset management, insurance, wealth management and private banking, that best suit our customers??? needs.

We are currently seeking a high calibre professional to join our team as a Senior Manager - Marketing Technology.

Principal Responsibilities

HSBC are accelerating plans to transform, building on agility, innovation and customer-centricity as we become a bank fit for the future. This role is part of WPB Global Marketing, which focuses on understanding present and future customer needs, identification of market opportunities, development and execution of marketing strategies, and programmes. The ultimate goal is to drive improvements in HSBC brand equity and contribute to customer growth, revenue growth, increase customer value and satisfaction in order to meet agreed objectives and key results.

• The primary accountability of this role is to develop technology, data and partnership programmes within the Digital Marketing function that deliver customer and business outcomes. This includes supporting proposition development and go-to-market strategies
• Geographical Remit is Global
• The role holder is accountable to the Global Head of Marketing Technology, WPB
• The role holder is responsible to Wealth and Personal Banking in achieving their vision and objectives through Digital Marketing activity
• The role holder will deliver this through the identification, negotiation, implementation and management of technology and data solutions and partnerships, grounded in data insights and elevated through creativity and innovation
• The role holder must support achievement of the HSBC vision, values, goals and culture in personal behaviour, actions and decision making

Requirements

Requirements

• Modern Digital Marketing professional with understanding of latest developments in the marketing and media world and a penchant for learning
• Specific experience in the successful sourcing and roll out of technology solutions for Digital Marketing
• Strong track record in the area of identifying, negotiating, executing and managing partnerships in the digital marketing space
• Understand the use of data and analytics in deriving customer value and how to incorporate them into technology and partnership solutions
• Be passionate about the customer and be obsessed with customer outcomes
• Degree level qualification
• Financial services industry experience and strong understanding of digital business, while experience with travel, lifestyle, and/or other consumer product development is a strong advantage. Ideally, past work experience with digital companies (e.g. Expedia, Google, Apple, Fintech style companies etc.)
• Asia Pacific market experience preferable if it includes multiple Asian markets and ideally experience in a global or regional roles
• Familiar with the operation of martech for Digital Marketing and able to translate business and customer needs into tech requirements
• Highly collaborative and familiar with Agile working methodologies
• Demonstrating ability to identify strategic needs based solutions both now and in the future
• Evidence of team leadership attributes. Experience and evidence of working within teams over multiple sites in a highly matrixed organization
• Proven understanding of customer insights and their role in marketing strategy development and delivery as well as marketing communications development
• Able to influence at senior level to drive improvement. Proven ability to influence leadership teams
• Proven ability to be a self-starter with energy and drive in a challenging and dynamic environment
• Ability to think innovatively, shaping and communicating new concepts
• Ability to bring key stakeholders and Functional colleagues with them as marketing strategies and plans are developed
• Ability to distil complex business and customer environment into simple, strategically sound and insight led stories

You???ll achieve more when you join HSBC.
http://www.hsbc.com/careers

HSBC is committed to building a culture where all employees are valued, respected and opinions count. We take pride in providing a workplace that fosters continuous professional development, flexible working and opportunities to grow within an inclusive and diverse environment. Personal data held by the Bank relating to employment applications will be used in accordance with our Privacy Statement, which is available on our website.

Issued by The Hongkong and Shanghai Banking Corporation Limited.

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