A Media Planner evaluates project, brand, and campaign goals, and then effectively plans and executes integrated audience communication strategies. This position requires a deep and thorough understanding of the current media landscape, including all digital and traditional media vehicles and tactics. It’s essential that candidates possess experience managing self-service paid media platforms (i.e. Google AdWords, Facebook, Twitter, Snapchat, etc.) and should also have experience planning/purchasing media on traditional media channels (i.e. Outdoor, Print, Radio, TV). Candidates must possess 3-5 years of prior advertising agency experience.

Primary Responsibilities:

• Develop integrated media strategies and plans for agency clients
• Interact with the VP/Director of Media, Associate Media Director, and Account Director to strategize and problem solve communication challenges
• Possess a solid understanding of the external business and market dynamics of assigned clients
• Negotiate and execute media buys for agency clients
• Work closely with Account Executives to schedule and monitor all projects
• Foster strong working relationships with third-party media vendors
• Develop comprehensive media performance reports in conjunction with the Associate Director of Analytics

Routine Tasks:

• Produce integrated media plans that include digital and traditional tactics
• Contact media vendors for proposals and estimates
• Purchase paid media from media vendors in a cost-effective and sustainable manner
• Manage self-service media buying platforms across multiple clients
• Make budget adjustments and optimizations in real-time
• Develop media performance reports that tie back to client marketing goals
• Work effectively across internal creative, account, analytics, finance, and production departments
• Effectively handle multiple assignments simultaneously
• Manage challenging situations both internally and with the client

Demonstrated complete understanding of:

• Advertising and marketing strategies
• Advanced analytics and media reporting
• Mass media tactics and landscape
• Sales and direct response strategies
• Self-service digital media platforms
• Media vendors in the Pittsburgh, Baltimore, Washington DC, Erie, Johnstown-Altoona-State College, Harrisburg, Wilkes-Barre Scranton and Philadelphia markets
• Digital and social media best practices
• Speaking and presentation skills

The Ideal Candidate:

• Is an innovative thinker who embraces challenges
• Is self-motivated with a positive attitude and strong communications skills
• Possesses the ability to manage multiple simultaneous projects
• Has above-average organizational and time management skills
• Is versed in fundamental media planning and buying concepts
• Has experience managing self-service media buying platforms
• Is looking for a place to work that is busy, fast-paced, and high energy

About HDJ & Associates, Inc.

HDJ + Associates is consistently named one of the top recruiting firms in the Pittsburgh area. We are a professional employment and search solutions company focused on recruiting the best possible talent available in today’s demanding market place. Our clients often tell us that finding the right candidates to join their company is one of the most difficult tasks on their already overburdened task list. Likewise, our candidates often tell us that finding the right position in today’s crowded market place is frustrating and overwhelming. Let HDJ + Associates take the pressure out of the recruiting process for both candidates and employers. We will hit the employment bullseye each time streamlining the recruiting process to success.

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