A Media Planner evaluates project, brand, and campaign goals, and then effectively plans and executes integrated audience communication strategies. This position requires a deep and thorough understanding of the current media landscape, including all digital and traditional media vehicles and tactics. It’s essential that candidates possess experience managing self-service paid media platforms (i.e. Google AdWords, Facebook, Twitter, Snapchat, etc.) and should also have experience planning/purchasing media on traditional media channels (i.e. Outdoor, Print, Radio, TV). Candidates must possess 3-5 years of prior advertising agency experience.
Develop integrated media strategies and plans for agency clients
Interact with the VP/Director of Media, Associate Media Director, and Account Director to strategize and problem solve communication challenges
Possess a solid understanding of the external business and market dynamics of assigned clients
Negotiate and execute media buys for agency clients
Work closely with Account Executives to schedule and monitor all projects
Foster strong working relationships with third-party media vendors
Develop comprehensive media performance reports in conjunction with the Associate Director of Analytics
Produce integrated media plans that include digital and traditional tactics
Contact media vendors for proposals and estimates
Purchase paid media from media vendors in a cost-effective and sustainable manner
Manage self-service media buying platforms across multiple clients
Make budget adjustments and optimizations in real-time
Develop media performance reports that tie back to client marketing goals
Work effectively across internal creative, account, analytics, finance, and production departments
HDJ + Associates is consistently named one of the top recruiting firms in the Pittsburgh area. We are a professional employment and search solutions company focused on recruiting the best possible talent available in today’s demanding market place.
Our clients often tell us that finding the right candidates to join their company is one of the most difficult tasks on their already overburdened task list.
Likewise, our candidates often tell us that finding the right position in today’s crowded market place is frustrating and overwhelming.
Let HDJ + Associates take the pressure out of the recruiting process for both candidates and employers. We will hit the employment bullseye each time streamlining the recruiting process to success.