Who we are: Founded in 2012, automotiveMastermind is a leading provider of predictive analytics and marketing automation solutions for the automotive industry and believes that technology can transform data, revealing key customer insights to accurately predict automotive sales. Through its proprietary automated sales and marketing platform, Mastermind, the company empowers dealers to close more deals by predicting future buyers and consistently marketing to them. automotiveMastermind is headquartered in New York City. For more information, visit automotivemastermind.com. At automotiveMastermind, we thrive on high energy at high speed. We're an organization in hyper-growth mode and have a fast-paced culture to match. Our highly engaged teams feel passionately about both our product and our people. This passion is what continues to motivate and challenge our teams to be best-in-class. Our cultural values of "Drive" and "Help" have been at the core of what we do, and how we have built our culture through the years. This cultural framework inspires a passion for success while collaborating to win.
What we do: Through our proprietary automated sales and marketing platform, Mastermind, we empower dealers to close more deals by predicting future buyers and consistently marketing to them. In short, we help automotive dealerships generate success in their loyalty, service, and conquest portfolios through a combination of turnkey predictive analytics, proactive marketing, and dedicated consultative services.
JOB DESCRIPTION SUMMARY Predictive Marketing at automotiveMastermind is a talented group of individuals who focus on bringing innovative approaches to marketing. Our team creates and manages the production of B2C marketing campaigns on behalf of our automotive dealer partners. We are looking for a Senior Email Marketing Manager who will be responsible for leading and executing our email marketing strategy. This includes the development and implementation of email campaigns, project management, and monitoring of analytics to optimize performance and drive engagement. The individual will also be responsible for ensuring email deliverability and adherence to best practices in email hygiene.
A Successful Senior Email Marketing Manager Will:
Develop and implement email marketing strategy to drive engagement and conversion rates.
Project manage and execute email campaigns, including A/B testing, segmentation and personalization.
Monitor and analyze email marketing metrics, including open rates, click-through rates, and bounce rates to optimize performance.
Manage relationships with email vendors to ensure project deadlines are met and campaigns are successfully deployed.
Own the development and ongoing support for email sender reputation to ensure optimal deliverability rates.
Ensure email deliverability and adherence to best practices in email hygiene, including list management and compliance with anti-spam regulations.
Collaborate with cross-functional teams, including design, development, brand managers, and IT to ensure successful campaign delivery.
Stay current with industry trends and changes in email marketing technology and make recommendations for improvements.
8+ years of experience in email marketing, with a proven track record of delivering successful campaigns from ideation to completion.
Strong understanding of email marketing best practices, including deliverability, list management, and anti-spam regulations.
Excellent analytical skills, including experience with email marketing analytics platforms.
Subject matter expert in email compliance, CAN-SPAM requirements, IP/domain warming, ISP relationship management, and industry standards such as SPF, DKIM, and DMARC.
Strong project management skills, with the ability to manage multiple projects simultaneously.
Experience with A/B testing, segmentation, and personalization.
Experience managing both retention and lead generation email campaigns.
A meticulous approach to work and a keen eye for detail.
Adept at maintaining high-quality work while meeting tight deadlines.
Excellent written and verbal communication skills.
Experience with HTML and CSS is a plus.
Experience with Email on Acid and Stripo is a plus.
Automotive industry experience is a plus.
What We Offer:
Competitive base salary and bonus.
Compensation/Benefits Information (US Applicants Only): S&P Global states that the anticipated base salary range for this position is $65,800 to $118,900. Final base salary for this role will be based on the individual ' s geographical location as well as experience and qualifications for the role.
A comprehensive, benefits package that includes medical, dental, vision and life insurance plans, paid time off, a generous 401k match with no vesting period, parental leave and 3 volunteering days each year. For more information on benefits, please access the benefits page on our careers site: 2023 Benefit Summary For information on our flexible paid time off program, "Recharge", click here.
Expected Hours of Work: This is a full-time position. Generally, work is performed Monday through Friday, though holidays and weekends may be required.
Equal Opportunity Employer S&P Global is an equal opportunity employer and all qualified candidates will receive consideration for employment without regard to race/ethnicity, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, marital status, military veteran status, unemployment status, or any other status protected by law. Only electronic job submissions will be considered for employment.
If you need an accommodation during the application process due to a disability, please send an email to: EEO.Compliance@spglobal.com and your request will be forwarded to the appropriate person.
US Candidates Only: The EEO is the Law Poster http://www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf describes discrimination protections under federal law.