Job Title: Director of Community Engagement and Admissions
Salary Range: $7,500 – $9,500/monthly
Reporting to: Executive Director
Job Summary: The Director of Community Engagement and Admissions is responsible for creating and leading a comprehensive marketing plan for the school. In addition, this position drives fulfillment of goals across the organization, including but not limited to student admissions, brand development, and internal/external communications.
Essential Job Duties and Responsibilities:
Create and execute a strategic branding and marketing plan to drive demand and enhance Frostig School’s profile
Serve as a strategic thought partner to senior leadership on key strategies to enrich the brand experience
Oversee digital marketing efforts including website design, brand alignment, maintenance, and efficacy
Ensure brand and messaging quality and consistency, establishing and enforcing guidelines across all departments, activities, and events, as well as among professional and volunteer leadership
Lead all internal and external marketing communications activities, including messaging and branding, publications, social media, digital communications, web presence, advertising and public relations, and advancement communications
Oversee the design, production, and distribution of all printed materials, working in close collaboration with relevant colleagues
Oversee all website, video, and photography initiatives in keeping with brand objectives
Serve as the campus media relations contact, which includes emergency and crisis situations. Be on call 24/7 to communicate necessary information to the Frostig community.
Oversee and ensure editing for the highest level of professionalism in all written communication that represents the School
Keep the Executive Director, principal and other senior leaders informed with accurate and timely information regarding marketing communications initiatives and progress toward established goals.
Administers the admissions process for Frostig School
Communicates the mission and vision of Frostig School to prospective candidate families and the broader community
Prepares/updates admissions materials including marketing materials, applications, assessment materials, and enrollment agreements
Welcomes prospective families to the campus warmly and acts as a passionate ambassador of the school’s programs to current and potential stakeholders
With the Executive Director, leads all recruitment activities including, but not limited to, school tours and school visits
Attends community events to promote Frostig School including school fairs, Elementary School Admissions Directors (ESAD) meetings, and kindergarten fairs
Participates on the Admissions Committee
Manages admissions decision process and communicates admissions decisions to parents in respectful, kind manner
Organizes and administers, with the Scholarship Committee, the program for scholarships and financial aid
Please send resume to the attention of Dean Conklin, Executive Director, firstname.lastname@example.org, and Carly Basile, Director of Advancement, email@example.com.
Prior Marketing and Admissions experience or other relevant education
Strong organizational and time management skills, and a highly collaborative nature
Excellent written and verbal communication skills, including social media expertise
Willingness to work some evenings and/or weekends
High level of energy, enthusiasm, and entrepreneurial spirit
Knowledge of evolving marketing and communications industry trends
Three + years full-time admissions and/or marketing experience
Teaching Credential and/or School Administrative Credential
Frostig School is a warm, welcoming community where children and teens with learning differences thrive academically, socially and emotionally. Frostig School provides a well-rounded education that elevates and celebrates every student on their journey to becoming successful, contributing members of society.