Job Title: Director of Community Engagement and Admissions

Salary Range: $7,500 – $9,500/monthly

Reporting to: Executive Director

Job Summary: The Director of Community Engagement and Admissions is responsible for creating and leading a comprehensive marketing plan for the school. In addition, this position drives fulfillment of goals across the organization, including but not limited to student admissions, brand development, and internal/external communications.

Essential Job Duties and Responsibilities:

Marketing/Branding 

• Create and execute a strategic branding and marketing plan to drive demand and enhance Frostig School’s profile
• Serve as a strategic thought partner to senior leadership on key strategies to enrich the brand experience
• Oversee digital marketing efforts including website design, brand alignment, maintenance, and efficacy
• Ensure brand and messaging quality and consistency, establishing and enforcing guidelines across all departments, activities, and events, as well as among professional and volunteer leadership

Communication 

• Lead all internal and external marketing communications activities, including messaging and branding, publications, social media, digital communications, web presence, advertising and public relations, and advancement communications
• Oversee the design, production, and distribution of all printed materials, working in close collaboration with relevant colleagues
• Oversee all website, video, and photography initiatives in keeping with brand objectives
• Serve as the campus media relations contact, which includes emergency and crisis situations. Be on call 24/7 to communicate necessary information to the Frostig community.
• Oversee and ensure editing for the highest level of professionalism in all written communication that represents the School
• Keep the Executive Director, principal and other senior leaders informed with accurate and timely information regarding marketing communications initiatives and progress toward established goals. 

Admissions 

• Administers the admissions process for Frostig School
• Communicates the mission and vision of Frostig School to prospective candidate families and the broader community
• Prepares/updates admissions materials including marketing materials, applications, assessment materials, and enrollment agreements
• Welcomes prospective families to the campus warmly and acts as a passionate ambassador of the school’s programs to current and potential stakeholders
• With the Executive Director, leads all recruitment activities including, but not limited to, school tours and school visits
• Attends community events to promote Frostig School including school fairs, Elementary School Admissions Directors (ESAD) meetings, and kindergarten fairs
• Participates on the Admissions Committee
• Manages admissions decision process and communicates admissions decisions to parents in respectful, kind manner
• Organizes and administers, with the Scholarship Committee, the program for scholarships and financial aid

Please send resume to the attention of Dean Conklin, Executive Director, dean@frostig.org, and Carly Basile, Director of Advancement, carly@frostig.org. 

Minimum qualifications:

• Bachelor’s degree
• Prior Marketing and Admissions experience or other relevant education
• Strong organizational and time management skills, and a highly collaborative nature
• Excellent written and verbal communication skills, including social media expertise
• Willingness to work some evenings and/or weekends
• High level of energy, enthusiasm, and entrepreneurial spirit
• Knowledge of evolving marketing and communications industry trends

Preferred qualifications:

• Three + years full-time admissions and/or marketing experience
• Advanced degree
• Teaching Credential and/or School Administrative Credential
• Previous experience in a leadership role

About Frostig School

Frostig School is a warm, welcoming community where children and teens with learning differences thrive academically, socially and emotionally. Frostig School provides a well-rounded education that elevates and celebrates every student on their journey to becoming successful, contributing members of society.

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