General Summary Assist with efforts to coordinate and implement marketing strategies and activities in an effort to increase student attendance and engagement at athletic events, bring program visibility and awareness, energy, excitement, and school spirit, to attendance at home games. Principal Duties and Responsibilities Adhere to any and all NCAA, Mid-American Conference and Eastern Michigan University policies, rules, regulations, and operational procedures. Help plan, develop and evaluate athletics marketing campaigns for student attendance and engagement. Assist with student promotions and writing game day scripts. Assist with student music/band arrangements, and spirit squads (cheer and dance teams and mascot) as needed.