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University Athletic Association, Inc. at the University of Florida
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Media Planner
A Media Planner evaluates project, brand, and campaign goals, and then effectively plans and executes integrated audience communication strategies. This position requires a deep and thorough understanding of the current media landscape, including all digital and traditional media vehicles and tactics. It’s essential that candidates possess experience managing self-service paid media platforms (i.e. Google AdWords, Facebook, Twitter, Snapchat, etc.) and should also have experience planning/purchasing media on traditional media channels (i.e. Outdoor, Print, Radio, TV). Candidates must possess 3-5 years of prior advertising agency experience. Primary Responsibilities: Develop integrated media strategies and plans for agency clients In
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